| Record ID | harvard_bibliographic_metadata/ab.bib.12.20150123.full.mrc:894085699:3520 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.12.20150123.full.mrc:894085699:3520?format=raw |
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001 012995621-X
005 20120106101142.0
008 110120s2011 enk b 001 0 eng
010 $a 2011002377
016 7 $a015710381$2Uk
020 $a9780749462994 (pbk.)
020 $a074946299X (pbk.)
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020 $a0749463007
035 $a(PromptCat)99945931330
035 0 $aocn697980006
040 $aDLC$cDLC$dYDX$dYDXCP$dBWK$dCDX$dORX$dBWX$dKCP$dUKMGB$dITD$dOXF
042 $apcc
050 00 $aHD69.B7$bH345 2011
082 00 $a658.8/27$222
100 1 $aHaig, Matt.
245 10 $aBrand failures :$bthe truth about the 100 biggest branding mistakes of all time /$cMatt Haig.
250 $a2nd ed.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2011.
300 $axiv, 242 p. ;$c22 cm.
500 $aRev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
504 $aIncludes bibliographical references and index.
505 0 $aClassic failures -- New Coke -- The Ford Edsel -- Sony Betamax -- McDonald's Arch Deluxe -- Idea failures -- Kellogg's Cereal Mates -- Sony's Godzilla -- Persil Power -- Pepsi -- Earring Magic Ken -- The Hot Wheels computer -- Corfam -- RJ Reynolds' smokeless cigarettes -- La Femme -- Radion -- Clairol's 'Touch of Yoghurt' shampoo -- Pepsi AM -- Maxwell House ready-to-drink coffee -- Campbell's Souper Combo -- Thirsty Cat! and Thirsty Dog! -- Extension failures -- Harley Davidson perfume -- Gerber Singles -- Crest -- Heinz All Natural Cleaning Vinegar -- Miller -- Virgin Cola -- Bic underwear -- Xerox Data Systems -- Chiquita -- Country Time Cider -- Capital Radio restaurants -- Smith and Wesson mountain bikes -- Cosmopolitan yoghurt -- Lynx barbershop -- Colgate Kitchen Entrees -- LifeSavers Soda -- Pond's toothpaste -- Frito-Lay Lemonade -- PR failures -- Exxon -- McDonald's - the McLibel trial -- Perrier's benzene contamination -- Pan Am -- Snow Brand milk products --
505 0 $aRely tampons -- Gerber's PR blunder -- RJ Reynold's Joe Camel campaign -- Firestone tyres -- Farley's infant milk -- Culture failures -- Kellogg's in India -- Hallmark in France -- Pepsi in Taiwan -- Schweppes Tonic Water in Italy -- Chevy Nova and others -- Electrolux in the United States -- Gerber in Africa -- Coors in Spain -- Frank Perdue's chicken in Spain -- Clairol's Mist Stick in Germany -- Parker Pens in Mexico -- American Airlines in Mexico -- Vicks in Germany -- Kentucky Fried Chicken in Hong Kong -- CBS Fender -- Quaker Oats' Snapple -- People failures -- Enron -- Arthur Andersen -- Ratner's -- Planet Hollywood -- Fashion Café -- Hear'Say -- Guiltless Gourmet -- Business cycle failures -- Lehman Brothers (1844-2008) -- Marconi 1896-2001 and 2005 -- Rebranding failures -- Consignia -- Tommy Hilfiger -- ONdigital to ITV digital -- Windscale to Sellafield -- Payless Drug Store to Rite Aid Corporation -- British Airways -- MicroPro -- Internet and new technology failures --
505 0 $aPets.com -- VoicePod -- Excite@Home -- WAP -- Dell's Web PC -- Intel's Pentium chip -- IBM's Linux graffiti -- boo.com -- Google -- Tired brands -- F.W. Woolworth -- Oldsmobile -- Pear's soap -- Ovaltine -- Kodak -- Polaroid -- Rover -- Moulinex -- Nova magazine -- Levi's -- Kmart -- The Cream nightclub -- Yardley cosmetics.
650 0 $aBranding (Marketing)
650 0 $aBrand loyalty.
650 0 $aBrand choice.
899 $a430_586760
988 $a20111207
906 $0DLC