MARC Record from harvard_bibliographic_metadata

LEADER: 02140cam a2200337Ii 4500
001 013877696-2
005 20140311090455.0
008 130919s2013 ne a b 000 0 eng d
016 7 $a016454598$2Uk
020 $a9789063693145
020 $a9063693141
035 0 $aocn858804454
040 $aERASA$beng$erda$cERASA$dOCLCQ$dYDXCP$dBTCTA$dBDX$dUKMGB$dFXN
050 4 $aHF5822$b.A54 2013
082 04 $a070.4
100 1 $aAndrews, Marc,$d1978-$eauthor.
245 10 $aHidden persuasion :$b33 effective influence techniques in visual communication /$cAndrews, Van Leeuwen & Van Baaren.
264 1 $aAmsterdam :$bBis,$c2013.
300 $a191 pages :$billustrations (chiefly color) :$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
520 8 $aVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages.
650 0 $aAdvertising$xPsychological aspects.
700 1 $aLeeuwen, Mattheis Lars van,$d1980-$eauthor.
700 1 $aBaaren, Rickert Bart van,$d1975-$eauthor.
899 $a415_565081
988 $a20131219
049 $aHLSS
906 $0OCLC