MARC Record from harvard_bibliographic_metadata

LEADER: 05239cam a2200529 i 4500
001 013942717-1
005 20140425092919.0
008 130424s2014 njua b 001 0 eng
010 $a 2013013408
020 $a9780813564548 (hardcover : alk. paper)
020 $a0813564549 (hardcover : alk. paper)
020 $a9780813564531 (pbk. : alk. paper)
020 $a0813564530 (pbk. : alk. paper)
020 $z9780813564555 (e-book)
035 0 $aocn840803767
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050 04 $aHE8700.8$b.W57 2014
082 00 $a384.3/1$223
245 00 $aWired TV :$blaboring over an interactive future /$cedited by Denise Mann.
246 3 $aWired television
264 1 $aNew Brunswick, New Jersey :$bRutgers University Press,$c[2014]
264 4 $c©2014.
300 $aviii, 296 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: When television and new media work worlds collide / Denise Mann -- Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity / Derek Johnson -- In the game: the creative and textual constraints of licensed videogames / Jonathan Gray -- Going pro: gendered responses to the incorporation of fan labour as user-generated content / Will Brooker -- Labor of love: charting The L word / Julie Levin Russo -- The labor behind the lost ARG: WGA's tentative foothold in the digital age / Denise Mann -- Post-network reflexivity: viral marketing and labor management / John T. Caldwell -- Fan creep: why brands suddenly need "fans" / Robert V. Kozinets -- Outsourcing The Office / M.J. Clarke -- Convergent ethnicity and the neo-platoon show: recombining difference in the postnetwork era / Vincent Brook -- Translating telenovelas in a neo-network era: finding an online home for MyNetwork soaps / Katynka Z. Martínez -- The reign of the "Mothership": transmedia's past, present, and possible futures / Henry Jenkins.
520 $aOverview: This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling-or wired TV-that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2_0 companies like Facebook, YouTube, and Twitter. Contributors address a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today' post-network era.
520 $aReaders will quickly recognize the familiar television franchises on which the contributors focus-including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes-in order to reveal their impact on an industry in transition. While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television's storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series.
520 $aIn the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What's next for the future of the television industry? Stay tuned-or at least online.
650 0 $aTelevision broadcasting$zUnited States.
650 0 $aInteractive television$zUnited States.
650 0 $aSocial media$zUnited States.
650 0 $aMass media$zUnited States.
650 7 $aInteractive television.$2fast$0(OCoLC)fst00976009
650 7 $aMass media.$2fast$0(OCoLC)fst01011219
650 7 $aSocial media.$2fast$0(OCoLC)fst01741098
650 7 $aTelevision broadcasting.$2fast$0(OCoLC)fst01146714
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
700 1 $aMann, Denise,$eeditor of compilation.
700 1 $aMann, Denise,$eeditor.
988 $a20140222
906 $0DLC