| Record ID | harvard_bibliographic_metadata/ab.bib.13.20150123.full.mrc:123182482:1735 |
| Source | harvard_bibliographic_metadata |
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LEADER: 01735cam a2200385 a 4500
001 013107319-2
005 20120329225350.0
008 110801s2012 mnua b s001 0 eng
010 $a 2011031800
020 $a9780816675494 (hc : alk. paper)
020 $a081667549X (hc : alk. paper)
020 $a9780816675500 (pb : alk. paper)
020 $a0816675503 (pb : alk. paper)
035 $a(PromptCat)99947228267
035 0 $aocn750401392
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dBWX
042 $apcc
043 $aa-ja---
050 00 $aHF5415.17$b.S74 2012
082 00 $a381/.45791453$223
100 1 $aSteinberg, Marc,$d1977-
245 10 $aAnime's media mix :$bfranchising toys and characters in Japan /$cMarc Steinberg.
260 $aMinneapolis :$bUniversity of Minnesota Press,$cc2012.
300 $axvii, 314 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
650 0 $aCharacter merchandising$zJapan.
650 0 $aCharacter toys$zJapan.
650 0 $aCartoon characters$zJapan.
650 0 $aComic strip characters$zJapan.
650 0 $aAnimated television programs$zJapan$xHistory and criticism.
650 0 $aAnimated films$zJapan$xHistory and criticism.
650 0 $aComic books, strips, etc.$zJapan$xHistory and criticism.
988 $a20120225
906 $0DLC