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Record ID harvard_bibliographic_metadata/ab.bib.13.20150123.full.mrc:216507969:2804
Source harvard_bibliographic_metadata
Download Link /show-records/harvard_bibliographic_metadata/ab.bib.13.20150123.full.mrc:216507969:2804?format=raw

LEADER: 02804cam a2200385 a 4500
001 013182077-X
005 20120607095834.0
008 120105s2012 onc b 001 0 eng
016 $a20129000280
020 $a9781442644298
020 $a144264429X
035 0 $aocn772686003
040 $aNLC$beng$cNLC$dBDX$dCDX$dVP@$dYDXCP$dBWX
050 4 $aHC79.T4$bM54 2012
055 00 $aHC79 T4$bM54 2012
082 04 $a338/.064$223
100 1 $aMiller, Roger,$d1938-
245 10 $aInnovation reinvented :$bsix games that drive growth /$cRoger Miller and Marcel Côté.
260 $aToronto :$bUniversity of Toronto Press,$cc2012.
300 $aix, 301 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 $a"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation."--Publisher's website.
505 0 $aPreface -- Introducing the games. The diversity of innovation -- Peering into the black box -- Searching for patterns -- The games of innovation -- Emerging and mature markets -- Product architecture -- The six games of innovation. Eureka! -- The special case of the pharmaceutical sector -- Battles of architecture -- Breakthrough games: high technology craft -- New and improved -- Mass customization -- Pushing the envelope -- Transitions -- Looking ahead. Winning strategies -- Public policies -- Rethinking innovation -- End notes.
650 0 $aTechnological innovations$xEconomic aspects.
650 0 $aCompetition.
650 0 $aEconomic development.
650 0 $aSuccess in business.
650 6 $aInnovations$xAspect économique.
650 6 $aCompétitivité (Économie)
650 6 $aDéveloppement économique.
650 6 $aSuccès dans les affaires.
700 1 $aCôté, Marcel,$d1942-
899 $a415_565461
988 $a20120511
906 $0OCLC