| Record ID | harvard_bibliographic_metadata/ab.bib.13.20150123.full.mrc:381923322:958 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.13.20150123.full.mrc:381923322:958?format=raw |
LEADER: 00958nam a2200265Ia 4500
001 013335847-X
005 20120824020738.0
008 120806s2012 mau b 001 0 eng d
020 $a9781857889956
020 $a1857889959
020 $a9781857885811 (pbk.)
035 0 $aocn804824115
040 $aUMI$cUMI$dMH
090 $aHF5415.1255$b.K37 2012
100 1 $aKaputa, Catherine,$d1948-
245 10 $aBreakthrough branding :$bhow smart entrepreneurs and intrapreneurs transform a small idea into a big brand /$cCatherine Kaputa.
246 30 $aHow smart entrepreneurs and intrapreneurs transform a small idea into a big brand
260 $aBoston, MA :$bNicholas Brealey Pub.,$c2012.
300 $a1 online resource (xxii, 272 p.)
588 $aDescription based on print version record.
504 $aIncludes bibliographical references and index.
650 0 $aBranding (Marketing)
650 0 $aSuccess in business.
988 $a20120824
906 $0OCLC