| Record ID | harvard_bibliographic_metadata/ab.bib.13.20150123.full.mrc:396033322:1445 |
| Source | harvard_bibliographic_metadata |
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LEADER: 01445cam a2200349 i 4500
001 013347600-6
005 20140414023119.0
008 120606s2012 enka b 001 0 eng
010 $a 2012941355
020 $a9780199663361
035 0 $aocn816504353
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aK3842$b.B37 2012
082 4 $a346.022
100 1 $aBar-Gill, Oren.
245 10 $aSeduction by contract :$blaw, economics, and psychology in consumer markets /$cOren Bar-Gill.
250 $aFirst Edition.
264 1 $aOxford, United Kingdom :$bOxford University Press,$c2012.
300 $axvi, 280 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 251-267) and index.
520 8 $a'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
650 0 $aConsumer contracts.
650 0 $aConsumer protection$xLaw and legislation.
650 0 $aConsumers$xAttitudes.
650 0 $aMarketing.
830 0 $aOxford scholarship online.$5net
988 $a20120911
906 $0DLC