MARC Record from harvard_bibliographic_metadata

LEADER: 03069cam a2200325 a 4500
001 013382904-9
005 20121019155712.0
008 101220s2011 enka 001 0 eng
010 $a 2010052247
016 7 $a015734189$2Uk
020 $a9780566089220 (hardback : alk. paper)
020 $a056608922X (hardback : alk. paper)
020 $a9781409428947 (ebook)
020 $a140942894X (ebook)
035 0 $aocn694172166
040 $aDLC$cDLC$dYDX$dYDXCP$dCDX$dBWX$dUKMGB$dITD$dA7U$dOCLCO
043 $af------$aa------
050 00 $aHF5475.I74$bA47 2011
082 00 $a658.80088/297$222
100 1 $aAlserhan, Baker Ahmad.
245 14 $aThe principles of Islamic marketing /$cBaker Ahmad Alserhan.
260 $aFarnham, Surrey, England ;$aBurlington, VT :$bGower Pub.,$cc2011.
300 $axiii, 204 p. :$bill. ;$c26 cm.
500 $aIncludes index.
505 0 $aUnderstanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
520 $aPrinciples of Islamic Marketing is designed to fill a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for firms, establishing harmony and meaningful cooperation between international marketers and their Muslim target markets. His book provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into the various aspects of promoting to the Islamic markets such as franchising, distribution channels, and retailing practices, branding, positioning, and pricing issues; all within the Muslim legal and cultural norms. Above all "Principles of Islamic Marketing" will lay the foundation of, and advance, Islamic Marketing as a new social science. -- Book Cover.
650 0 $aMarkets$zIslamic countries.
651 0 $aIslamic countries$xCommerce.
988 $a20121019
906 $0DLC