MARC Record from harvard_bibliographic_metadata

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005 20121022120759.0
008 110706s2011 si a b 001 0 eng
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050 4 $aHF5415.12.I74$bT46 2011
082 04 $a381.088297$222
090 $aHF5415.12.I74$bT46 2011
100 1 $aTemporal, Paul.
245 10 $aIslamic branding and marketing :$bcreating a global Islamic business /$cby Paul Temporal.
260 $aSingapore :$bJohn Wiley & Sons (Asia),$c2011.
300 $axvii, 324 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 $aIslamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized that the global Muslim market represents potentially larger opportunities....This book includes an Executive Summary of Proceedings of the Inaugural Oxford Global Islamic Branding and Marketing Forum at the Said Business School, University of Oxford. --Book Jacket.
505 0 $aIntroduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets.
650 0 $aMarketing$zIslamic countries.
650 0 $aConsumers$zIslamic countries$xPsychology.
650 7 $aMarketing$zPays islamiques.$2ram
650 7 $aConsommateurs$zPays islamiques$xPsychologie.$2ram
988 $a20121019
906 $0OCLC