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001 013403033-8
005 20121102151948.0
008 120501s2012 ne a b 001 0 eng
010 $a 2012016721
016 7 $a016156805$2Uk
020 $a9789004221482 (hardback : alk. paper)
020 $a9004221484 (hardback : alk. paper)
020 $a9789004221499 (e-book)
020 $a9004221492 (e-book)
035 0 $aocn785504529
040 $aDLC$beng$cDLC$dYDX$dERASA$dBTCTA$dUKMGB$dOCLCO$dOHX$dYDXCP$dOCLCO$dCDX$dBWX$dZCU
041 0 $aeng$achi
043 $aa-cc---
050 00 $aPN1992.3.C6$bS36 2012
072 7 $aPN$2lcco
082 00 $a384.55/320951$223
100 1 $aSchneider, Florian.
245 10 $aVisual political communication in popular Chinese television series /$cby Florian Schneider.
260 $aLeiden ;$aBoston :$bBrill,$cc2012.
300 $axii, 295 p. :$bill. ;$c25 cm.
490 1 $aChina studies ;$vvol. 22
504 $aIncludes bibliographical references and index.
520 8 $aTelevision drama series are today the most popular format on Chinese TV. The fact that these series largely portray nationalist stories of glorious emperors and courageous officials leaves the impression that they must be propaganda, designed by the Communist Party. This volume challenges such assumptions and shows how TV drama production is a complex process of cultural governance that is not dominated by one particular actor, but characterized by diffuse political interests, commercial considerations, viewing habits, and ideological assumptions. By examining political discourses in Chinese drama series and analyzing the factors leading to their creation, this book explains why Chinese TV content relies so heavily on didactical messages and emotional symbols, and argues that such content risks creating precisely the kind of passive masses that Chinese media workers and government officials are trying so hard to emancipate.
538 $aEnglish with some Chinese.
650 0 $aTelevision programs$zChina.
650 0 $aTelevision and politics$zChina.
650 0 $aTelevision broadcasting policy$zChina.
700 1 $aDudbridge, Glen.
700 1 $aPieke, Frank N.
830 0 $aChina studies (Leiden, Netherlands) ;$vv. 22.
988 $a20121102
906 $0DLC