| Record ID | harvard_bibliographic_metadata/ab.bib.13.20150123.full.mrc:522161208:1049 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.13.20150123.full.mrc:522161208:1049?format=raw |
LEADER: 01049nam a2200313Ia 4500
001 013465821-3
005 20121226225755.0
008 121213s2012 gw a b 000 0 ger d
020 $a9783593397726 (pbk.)
035 0 $aocn817539094
035 $a(MARCnow)har120136869
040 $aNyNyMAR$cNyNyMAR
044 $agw$anyu
050 00 $aHM742$b.K58 2012
090 $aHF5414$b.U58 2012
245 00 $aUnternehmen im Web 2.0 :$bzur strategischen Integration von Konsumentenleistungen durch Social Media /$cFrank Kleemann ... [et al.].
246 30 $aZur strategischen Integration von Konsumentenleistungen durch Social Media
260 $aFrankfurt ;$aNew York :$bCampus Verlag,$cc2012.
300 $a360 p. :$bill. ;$c22 cm.
504 $aIncludes bibliographical references.
650 0 $aSocial media.
650 0 $aBusiness enterprises.
650 0 $aWeb 2.0.
650 0 $aMass media and business.
650 0 $aInternet marketing$xSocial aspects.
700 1 $aKleemann, Frank.
899 $a415_565025
988 $a20121116
906 $0VEN