MARC Record from harvard_bibliographic_metadata

LEADER: 03979cam a2200349Ia 4500
001 013606256-3
005 20130315163920.0
008 120620s2013 enk b 001 0 eng d
015 $aGBB262582$2bnb
016 7 $a016111942$2Uk
020 $a9781780762678 (pbk.)
020 $a1780762674 (pbk.)
035 0 $aocn797980935
040 $aUKMGB$beng$cUKMGB$dOCLCO$dBTCTA$dYDXCP$dCDX$dBWK$dYNK$dUAT$dBDX$dBWX
050 4 $aPN1992.77.U39$bT97 2013
082 04 $a791.4572$223
245 00 $aTV's Betty goes global :$bfrom telenovela to international brand /$cedited by Janet McCabe and Kim Akass.
260 $aLondon ;$aNew York :$bI.B. Tauris,$c2013.
300 $axv, 259 p. ;$c22 cm.
490 1 $aReading contemporary television
504 $aIncludes bibliographical references and index.
520 $aPremiering in 2006, the stylish and award winning US hit show Ugly Betty, about kind-hearted ugly duckling Betty Suarez (America Ferrera), is the latest incarnation of a truly global phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. The tale has since taken an extraordinary journey around the globe, from the original Colombian Beatriz, Indian Jassi, Chinese Wudi and Israeli Esti to the Flemish Sara, Spanish Bea, Greek Maria and Dutch Lotte as well as Czech Katka, Russian Katka and Turkish Gönül. This groundbreaking book about how television formats go global asks what the Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to, and/or re-made for, different national contexts. The contributors explore what Betty says about the tensions between multimedia conglomerates' commercial demands and the regulatory forces of national broadcasters, about national TV industries' struggle in competitive markets, and about what this international trade reveals about cultural storytelling and audience experience, as well as ideologies of feminine beauty. The book features original interviews with buyers and schedulers, writers, story editors and directors, including the creator of Yo soy Betty, la fea, Fernando Gaitán.
505 0 $a'Oh Betty, you really are beautiful' / Janet McCabe -- The whole world's unlikely heroine: Ugly Betty as transnational phenomenon / Michele Hilmes -- Our Betty: the legacy of Yo soy Betty, la fea's success in Colombia -- Acquiring Ugly Betty for channel 4: interview with Jeff Ford / Jean Chalaby -- Interviews with TV executives involved in the German adaptation, Verliebt in Berlin / Andrea Esser -- Betty and Lisa: alternating between sameness and uniqueness / Bianca Lippert -- Ugly Betty, Flemish Sara: Telenovela adaptation and generic expectations / Alexander Dhoest and Manon Mertens -- Recreating Betty's world in Spain / Stefania Carini -- Towards a cultural economy of Chou Nu (Nv) Wu Di: the Yo soy Betty, la fea franchise in the People's Republic of China / Xiaolu Ma and Albert Moran -- How ugly can Betty be in India? / Divya McMillin -- Ugly Betty on Turkish television: updating popular cinema / Laurence Raw -- Esti Ha'mechoeret: Ugly Esti as a local and successful Israeli Telenovela / Amit Levie-Dinur and Yuval Karniel -- The Greek Maria i Asximi: the never-ending journey of a myth / Betty Kaklamanidou -- Czech Ugly Katka: global homogenization and local invention / Irene Carpentier Reifová and Zdenek Sloboda -- Glamorously (post) Soviet: reading Yo soy Betty, la fea in Russia / Elena Prokhorova -- Traveling narratives and transitional life strategies: Yo soy Bea and Ugly Betty / Paul Julian Smith -- Our Betties, ourselves / Dana Heller.
630 00 $aUgly Betty (Television program)
650 0 $aTelevision programs$xPlots, themes, etc.
650 0 $aTelevision and globalization.
700 1 $aMcCabe, Janet$q(Janet Elizabeth)
700 1 $aAkass, Kim.
830 0 $aReading contemporary television.
899 $a415_565471
988 $a20130130
906 $0OCLC