MARC Record from harvard_bibliographic_metadata

LEADER: 02942nam a22004338a 4500
001 013624675-3
005 20140122023645.0
008 121004s2013 nju b s001 0 eng
010 $a 2012040306
020 $a9780813561523 (hardcover : alk. paper)
020 $a9780813561516 (pbk. : alk. paper)
020 $a9780813561530 (e-book)
035 0 $aocn812568978
040 $aDNLM/DLC$cDLC$dDLC
042 $apcc
050 00 $aHQ766$b.P26 2013
060 10 $aHQ 766
082 00 $a363.9/6$223
100 1 $aParry, Manon.
245 10 $aBroadcasting birth control :$bmass media and family planning /$cManon Parry.
260 $aNew Brunswick, N.J. :$bRutgers University Press,$cc2013.
300 $axii, 192 p. ;$c24 cm.
490 1 $aCritical issues in health and medicine
504 $aIncludes bibliographical references and index.
505 0 $aBattling silence and censorship -- The medium shapes the message -- Most of the world's people need Planned Parenthood -- Soap opera as soap box : family planning and the telenovela -- Twenty-first-century sex.
520 $a"Traditionally, the history of the birth control movement has been told through the accounts of the leaders, organizations, and legislation that shaped the campaign. Recently, historians have begun examining the cultural work of printed media, including newspapers, magazines, and even novels in fostering support for the cause. Broadcasting Birth Control builds on this new scholarship to explore the films and radio and television broadcasts developed by twentieth-century birth control advocates to promote family planning at home in the United States, and in the expanding international arena of population control. Mass media, Manon Parry contends, was critical to the birth control movement's attempts to build support and later to publicize the idea of fertility control and the availability of contraceptive services in the United States and around the world. Though these public efforts in advertising and education were undertaken initially by leading advocates, including Margaret Sanger, increasingly a growing class of public communications experts took on the role, mimicking the efforts of commercial advertisers to promote health and contraception in short plays, cartoons, films, and soap operas. In this way, they made a private subject--fertility control--appropriate for public discussion." -- Publisher's description.
650 12 $aContraception$xhistory.
650 22 $aContraception Behavior$xhistory.
650 22 $aFamily Planning Services$xhistory.
650 22 $aHistory, 20th Century.
650 22 $aMass Media$xhistory.
650 0 $aBirth control$vCase studies.
650 0 $aCommunication in family planning$vCase studies.
655 7 $aCase studies.$2fast
730 0 $aProject Muse UPCC books$5net
830 0 $aCritical issues in health and medicine.
899 $a415_565110
988 $a20130226
906 $0OCLC