MARC Record from harvard_bibliographic_metadata

LEADER: 02440cam a2200457La 4500
001 013694175-3
005 20130614192027.0
006 m o d
008 130205s2013 caua ob 001 0 eng d
020 $a1440828539 (electronic bk.)
020 $a9781440828539 (electronic bk.)
020 $z9781440828522 (hbk. : alk. paper)
020 $z1440828520 (hbk. : alk. paper)
035 0 $aocn826855596
040 $aYDXCP$cYDXCP$dOCLCO$dN$T$dE7B$dTEFOD$dCDX
050 4 $aHF5415$b.M2194 2013
072 7 $aBUS$x078000$2bisacsh
072 7 $aBUS$x043000$2bisacsh
082 04 $a658.8$223
245 00 $aMarketing in the 21st century and beyond$h[electronic resource] :$btimeless strategies for success /$cBruce D. Keillor, editor.
246 3 $aMarketing in the twenty first century and beyond
250 $aCondensed ed.
260 $aSanta Barbara, Calif. :$bPraeger,$cc2013
300 $a1 online resource (265 p.)
500 $aRev. ed. of: Marketing in the 21st century. c2007.
504 $aIncludes bibliographical references and index.
505 0 $aPt. I. Company and customer relationship marketing -- pt. II. Integrated marketing: the product-customer connection -- pt. III. Marketing channels: the new realities -- pt. IV. Global marketing: new challenges and opportunities.
520 $a"Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing.
520 8 $aEach of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher.
588 $aDescription based on print version record.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Distribution.$2bisacsh
650 0 $aMarketing.
655 4 $aElectronic books.
700 1 $aKeillor, Bruce David.
730 0 $aMarketing in the 21st century.
776 08 $iPrint version:$z9781440828522$z1440828520$z1440828539$w(DLC) 2012029549
899 $a430_586760
988 $a20130528
049 $aHBSM
906 $0OCLC