MARC Record from harvard_bibliographic_metadata

LEADER: 02162cam a2200409Ii 4500
001 013748117-9
005 20130828111304.0
008 130125s2013 enk b 001 0 eng d
015 $aGBB311027$2bnb
016 7 $a016269855$2Uk
020 $a0745639828 (hbk.)
020 $a9780745639826 (hbk.)
020 $a0745639836 (pbk.)
020 $a9780745639833 (pbk.)
035 0 $aocn827267058
040 $aUKMGB$beng$cUKMGB$dOCLCO$dYDXCP$dA6Q$dYBM$dTXI
082 04 $a302.2$223
090 $aP94.6$b.D38 2013
100 1 $aDavis, Aeron,$eauthor.
245 10 $aPromotional cultures :$bthe rise and spread of advertising, public relations, marketing and branding /$cAeron Davis.
264 1 $aCambridge :$bPolity,$c2013.
300 $axi, 247 p. ;$c23 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (p. [203]-236) and index.
505 0 $apt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value.
520 $aIn the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
650 0 $aCommunication and culture.
650 0 $aCommunication and culture$vCase studies.
650 0 $aMass media and culture.
650 0 $aAdvertising$xSocial aspects.
650 0 $aPublic relations.
650 0 $aMarketing$xSocial aspects.
899 $a415_565410
988 $a20130805
906 $0OCLC