MARC Record from harvard_bibliographic_metadata

LEADER: 21641cam a2200613 a 4500
001 014222016-7
005 20141104141154.0
008 120727s2013 nyua b 001 0 eng
010 $a 2012030091
020 $a9780078029097 (pbk. : acid-free paper)
020 $a0078029090 (pbk. : acid-free paper)
035 0 $aocn802183245
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dCDX$dUPM$dOCLCF$dPHUSC$dOCLCO
042 $apcc
050 00 $aHD62.7$b.S5943 2013
082 00 $a658.02/2$223
100 1 $aByrd, Mary Jane.
245 10 $aSmall business management :$ban entrepreneur's guidebook /$cMary Jane Byrd, Leon C. Megginson.
250 $a7th ed.
260 $aNew York, NY :$bMcGraw-Hill,$cc2013.
300 $axx, 524 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographical references and index.
505 0 $aMachine generated contents note: ch. 1 Starting Your Small Business -- Profile -- It's an Interesting Time to Be Studying Small Business -- The Number of Small Businesses Is Growing Rapidly -- The Public Favors Small Business -- Interest Is Increasing at High Schools, Colleges, and Universities -- Trend Is toward Self-Employment -- Entrepreneurship Is Attractive to All Ages -- Defining Small Business-No Easy Task -- What Is Small? -- Distinguishing between Entrepreneurial Ventures and Small Businesses -- Some Unique Contributions of Small Business -- Encourage Innovation and Flexibility -- Maintain Close Relationship with Customers and Community -- Keep Larger Firms Competitive -- Provide Employees with Comprehensive Learning Experience -- Develop Risk Takers -- Generate New Employment -- Provide Greater Job Satisfaction -- Some Current Problems Facing Small Businesses -- Inadequate Financing -- Inadequate Management -- Burdensome Government Regulations and Paperwork --
505 0 $aSome Current Trends Challenging Small Business Owners -- Exploding Technology -- Occupational and Industry Shifts -- Global Challenges -- Why People Start Small Businesses -- Satisfy Personal Objectives -- Achieve Business Objectives -- Need to Mesh Objectives -- Characteristics of Successful Entrepreneurs -- Desire Independence -- Have a Strong Sense of Initiative -- Are Motivated by Personal and Family Considerations -- Expect Quick and Concrete Results -- Are Able to React Quickly -- Are Dedicated to Their Businesses -- Enter Business as Much by Chance as by Design -- What Leads to Success in Managing a Small Business? -- Doing an Introspective Personal Analysis -- Where are the Opportunities for Small Business? -- What Are the Fastest-Growing Industries? -- Factors Affecting the Future of an Industry or a Business -- Some Practical Ideas for Small Businesses -- Some Areas of Concern for Small Business Owners -- Poorly Planned Growth -- Threat of Failure -- Case 1.1 The Big Wash --
505 0 $aCase 1.2 The American Dream -- ch. 2 Family-Owned Businesses -- Profile: Farris-Feuerborn Memorial Chapel -- Role of the Family-Owned Business -- The Family and the Business -- Family Interactions -- Family Limitations -- Culture and the Family Business -- Family Resources -- Preparing the Next Generation -- Preparing for Management Succession -- Why Succession Is a Problem -- An Overlooked Problem -- Plan Ahead! -- Sudden Departure -- Planned Departure -- Selling to Family Members -- Selling to Outsiders -- Making the Transition Easier -- Tax and Estate Planning -- Tax Planning -- Estate Planning -- Estate Planning to Minimize Taxes -- Estate Planning Issues -- Estate Planning Techniques -- Case 2.1: Tire Rack -- ch. 3 Forms of Ownership of Small Businesses -- Profile: Spring Hill Kitchens, LLC -- Selecting the Right Legal Form -- Factors to Consider -- Relative Importance of Each Form -- Why Form a Proprietorship? -- Why Form a Partnership? -- How a Partnership Operates --
505 0 $aTypes of Partnerships -- Rights of Partners -- Why Form a Corporation? -- How to Form a Corporation -- How a Corporation Is Governed -- The S Corporation -- Other Forms of Business -- The Limited-Liability Company (LLC) -- The Limited Liability Partnership (LLP) -- The Family Limited Partnership (FLP) -- The Professional Service Corporation (PSC) -- Nonprofit Corporations -- The Cooperative -- The Joint Venture -- Fractional Ownership -- How to Evaluate the Legal Form of Organization -- Case 3.1 The Martin Family Grows a Business -- Case 3.2 DB Bikes -- ch. 4 Maintaining Good Government Relations and Business Ethics -- Profile: BSI: Thirty Years and Still Going -- Understanding the Legal Environment -- Some Basic Laws Affecting Small Business -- The Uniform Commercial Code -- Torts -- Bankruptcy -- Government Help for Small Businesses -- Small Business Administration (SBA) -- Small Business Development Centers (SBDC's) -- U.S. Department of Commerce -- Other Government Agencies --
505 0 $aHandling Government Regulations and Paperwork -- Dealing with Regulatory Agencies -- Some Benefits of Government Regulation -- Some Problems with Government Regulation -- How Owners of Small Finns Can Cope with Government Regulations -- Dealing with Private Regulators -- Choosing and Using a Lawyer -- Choosing the Lawyer -- Maintaining Relationships with Lawyers -- Socially and Ethically Responsible Behavior -- Social Responsibility -- Business Ethics -- Case 4.1: "Hannadowns" -- Case 4.2: What to Do? -- ch. 5 Becoming the Owner of a Small Business -- Profile: Brynn Albretsen, Chick-Fil-A Franchise Owner -- How to Go into Business for Yourself: Steps in Starting a Business -- Finding Your Niche by Identifying a Needed Product -- How to Decide on a Product -- Choosing the Business to Enter -- Studying the Market for the Product -- Methods of Obtaining Information about the Market -- Methods used to Study the Market --
505 0 $aDeciding Whether to Start a New Business, Buy an Existing One, or Buy a Franchise -- To Start a New Business? -- To Buy an Existing Business? -- To Buy a Franchise! -- Growing Opportunities in Franchising -- What Is Franchising? -- Extent of Franchising -- Types of Franchising Systems -- Why Franchising Is Growing in Importance -- Recent Rapid Growth -- Causes of Rapid Growth -- How to Tell Whether a Franchise Is Right for You -- See What the Franchise Can Do for You -- Investigate the Franchise -- Obtain Professional Advice -- Know Your Legal and Ethical Rights -- The Future of Franchising -- Expected Areas of Growth -- Other Areas of Expected Development -- Global Franchising -- Turning Your Dream into a Reality -- Case 5.1: Tim Lewis Fills a Niche -- Case 5.2: Failed Franchise -- ch. 6 Planning, Organizing, and Managing a Small Business -- Profile: Sam and Teresa Davis Do Their Homework before Launch -- Why Is Planning So Important to Small Businesses? --
505 0 $aWhy Small Business Owners Need to Plan -- Why Small Business Owners Neglect Planning -- The Role of Strategic Planning -- SWOT Analysis -- Mission and Objectives -- Strategies -- The Role of Operational Planning -- Setting Up Policies, Methods, Procedures, and Budgets -- Planning to Operate the Business -- The Role of Financial Planning -- Estimating Income and Expenses -- Estimating initial Investment -- Locating Sources of Funds -- The Role of the Business Plan in Strategic and Operational Planning -- Purposes of the Plan -- What the Plan Should Include -- Preparing the Plan -- Who Should Prepare the Plan? -- Developing Actium Steps -- Components of the Plain -- Cover Sheet -- Executive Summary -- Table of Content -- History of the (Proposed) Business -- Descriptium of the Business -- Dejinitam of the Market -- Description of the Product(s) -- Management Structure -- Objectives and Goals -- Financial Data -- Appendixes -- Presenting the Plan -- Writing the Plan --
505 0 $aThe Written/Oral Presentation -- Implementing the Plan -- Sample Business Plan -- Appendix: A Sample Business Plan: The Business Center -- ch. 7 How to Obtain the Right Financing for Your Business -- Profile: Meet Sarah Coxwell of Davis Coxwell Si Co LLC -- Estimating Financial Needs -- Principles to Follow -- Using Cash Budgets -- Reasons for Using Equity and Debt Financing -- Role of Equity Financing -- Role of Debt Financing -- Types of Debt and Equity Securities -- Equity Securities -- Debt Securities -- Sources of Equity Financing -- Self -- Small Business Investment Companies (SBICs) -- Venture Capitalists -- Angel Capitalists -- Other Sources -- Sources of Debt Financing -- Trade Credit -- Commercial and Other Financial Institutions -- Small Business Administration (SBA) -- Small Business Investment Companies (SBICs) -- U.S. Department of Agriculture (USDA) -- What Lenders Look For -- Case 7.1 Ella Williams: Making It on Her Own -- Case 7.2 Karen & Co. --
505 0 $ach. 8 Developing Marketing Strategies -- Profile: Advanced Control Solutions -- The Marketing Concept -- Meeting Customers' Needs -- Implementing the Marketing Concept -- Seeking a Competitive Edge -- Using Marketing Research to Implement the Marketing Concept -- How Does Marketing Research Aid Marketing? -- How to Do Marketing Research -- Gathering Information on the Web -- Using Computerized Databases -- Developing a Marketing Strategy -- Setting Objectives -- Choosing Target Markets -- Developing an Effective Marketing Mix -- The Product Life Cycle -- Stages of the Product Life Cycle -- Need for a Wide Product Mix -- Packaging -- Pricing Your Product -- Establishing Pricing Policies -- How Prices Are Set by Small Businesses -- Other Aspects of Pricing -- Strategy for Marketing Services -- Nature of Service Businesses -- How Services Differ -- Developing Service Marketing Strategies -- Implementing Your Marketing Strategy -- The Introductory Stage -- The Growth Stage --
505 0 $aCase 8.1: Parkview Drug Store: Adding the "Personal Touch" -- Case 8.2: Buying Diamonds Online -- ch. 9 Promoting and Distributing -- Profile: Springdale Travel Inc. -- Advertising -- Types of Advertising -- Developing the Advertising Program -- Setting the Budget -- Selecting Advertising Media -- Developing the Message -- When and How to Use an Advertising Agency -- Measuring the Results of Advertising -- Merchandising, Sales Promotion, and Publicity -- Merchandising -- Sales Promotion -- Publicity -- Considering Ethnic Differences -- Opportunities for Small Firms in Global Marketing -- Importing by Small Firms -- Exporting by Small Firms -- Distribution -- Storing -- Order Processing -- Transportation -- Choosing a Distribution Channel -- Factors to Consider in Choosing a Distribution Channel -- Distribution Channels for Consumer Goods -- Distribution Channels for Industrial Goods -- Selling through Intermediaries -- Brokers -- Agents -- Wholesalers -- Retailers --
505 0 $aSelling with Your Own Sales Force -- Need for Personal Selling -- Steps in the Creative Selling Process -- Attributes of a Creative Salesperson --
505 0 $aNote continued: Case 9.1: Taking Your Store to Your Customers -- Case 9.2: Clark Copy International Corporation's China Experience -- ch. 10 How to Obtain and Manage Human Resources and Diversity in Small Companies -- Profile: Mary H. Partridge and Michael Levy: Even Small Companies Merge! -- Planning for Human Resource Needs -- Determining Types of Employees Needed -- Developing Sources from Which to Recruit Potential Employees -- Recruiting and Selecting Employees -- Methods of Recruiting Employees -- Methods of Selecting the Right Person for the Job -- Training and Developing Employees -- Ways of Training Nonmanagerial Employees -- Outside Help with Training -- Selecting and Developing Managers -- Selecting Managers -- Developing Managers -- Complying with Equal Employment Opportunity (EEO) Laws -- Laws Providing for Equal Employment Opportunity -- Enforcing EEO Laws -- Compensating Employees -- Legal Influences -- Setting Rates of Pay -- Using Money to Motivate --
505 0 $aCompensating Managerial and Professional Personnel -- Providing Employee Benefits -- Legally Required Benefits -- Some Other Popular Benefits -- Flexible Approach to Benefits -- Protecting Employees' Health and Safety -- Factors Influencing Workers' Health and Safety -- The Role of the Occupational Safety and Health Act -- Environmental Protection -- Case 10.1: The Case of Sam Sawyer -- ch. 11 How to Maintain Relationships with Your Employees and Their Representatives -- Profile: Cathy Anderson-Giles: Master Motivator -- Good Human Relations Is Needed in Small Firms -- Exercising Effective Leadership -- Communicating with Employees and Others -- What Happens When You Communicate? -- Barriers to Effective Communication -- How to Improve Communication -- Motivating Employees -- What Is Motivation? -- Why Motivate Employees? -- How to Motivate Employees -- Some Practical Ways to Improve Motivation -- Motivation Is More than Mere Technique --
505 0 $aAppraising and Evaluating Employees' Performance -- Counseling Troubled Employees -- Job-Related Areas Needing Counseling -- Personal Problems Needing Counseling -- Handling Employee Complaints -- Imposing Discipline -- Encouraging Self-Discipline -- Using Positive Discipline -- How to Discipline Employees Legally -- Dealing with Unions -- Laws Governing Union-Management Relations -- What Happens When the Union Enters -- Negotiating the Agreement -- Living with the Agreement -- Terminating Employees -- Setting Up the Organizational Structure -- Some Basic Organizational Concepts -- Some Organizational Problems in Small Firms -- Some Ways of Organizing a Small Business -- Preparing an Organization Chart -- Using Team Management to Improve Performance -- Case 11.1: Personnel Policies Help Intermatic Grow -- Case 11.2: Visiting Angels -- ch. 12 Obtaining and Laying Out Operating Facilities -- Profile: Koi and Lilies -- Developing Operating Systems -- What Are Operating Systems? --
505 0 $aHow Operating Systems Work -- How to Begin Operations -- Choosing the Right Location -- Why Choosing the Right Location Is So Important -- Some Important Factors Affecting Location Choice -- Locating Retail Stores -- Types of Stores -- Types of Locations -- Locating Manufacturing Plants -- Planning Physical Facilities -- Determine Product to Be Produced -- Identify Operations and Activities to Be Performed -- Determine Space Requirements -- How Telecommuting Affects Physical Facility Needs -- Decide on the Best Layout -- Implement Your Plans -- How to Improve Operations -- State the Problem -- Collect and Record Information -- Develop and Analyze Alternatives -- Select, Install, and Follow Up on New Methods -- Setting and Using Performance Standards -- Case 12.1: Telecommuting in the Rockies -- Case 12.2: Nell Hill's: An Adventure in Shopping -- ch. 13 Purchasing, Inventory, and Quality Control -- Profile: Anders Book Stores: Dealing with Hundreds of Suppliers --
505 0 $aThe Importance of Purchasing -- What Purchasing Involves -- Why Purchasing Is So Important -- Assign Responsibility for Purchasing to One Person -- Selecting the Right Supplier -- Types of Suppliers -- Use Few or Many Suppliers? -- Investigating Potential Suppliers -- Evaluating Supplier Performance -- Establishing an Effective Purchasing Procedure -- Requisitioning Goods or Services -- Making and Placing the Purchase Order -- Paying a Satisfactory Price -- Receiving the Items -- Using Computers to Aid Purchasing and Inventory Control -- Controlling Inventory -- The Role Played by Inventory -- Types of Inventory -- Inventory Mix -- Costs of Carrying Inventory -- Determining When to Place an Order -- Determining How Much to Order -- Operations Planning and Control -- Handling Variations in Demand -- Scheduling Operations -- Controlling Operations -- Quality and Its Control -- What Is Quality? -- Improving and Controlling Quality --
505 0 $aCase 13.1: Eddie & Company: Exceeding the Relevant Range -- ch. 14 Basic Financial Planning -- Profile: Carpe Diem -- What Is Profit Planning? -- How a Business's Financial Position Changes -- Tracing Changes in a Company's Financial Position -- Importance of Accounting -- What Is the Financial Structure of a Business? -- Assets -- Liabilities -- Owners' Equity -- Profit-Making Activities -- Revenue and Expenses -- Profit -- How to Plan for Profit in a Small Business -- Need for Profit Planning -- Steps in Profit Planning -- Need for Realism in Profit Planning -- Profit Planning Applied in a Typical Small Business -- Step 1: Establish the Profit Goal -- Step 2: Determine the Planned Sales Volume -- Step 3: Estimate Expenses for Planned Sales volume -- Step 4: Determine the Estimated Profit -- Step 5: Compare Estimated Profit with Profit Goal -- Step 6: List Possible Alternatives to Improve Profits -- Step 7: Determine How Expenses Vary with Changes in Sales Volume --
505 0 $aStep 8: Determine How Profits Vary with Changes Sales Volume -- Step 9: Analyze Alternatives from a Profit Standpoint -- Step 10: Select and Implement the Plan -- Case 14.1: Eillen Dorsey and Walter Hill, Jr., Use Financial Planning -- Case 14.2: The Need for a Cash Budget -- ch. 15 Budgeting and Controlling Operations and Taxes -- Profile: Allen Smith: eGo -- What Is Involved in Control? -- The Role of Control -- Steps in Control -- Setting Performance Standards -- Characteristics of Effective Control Systems -- Using Budgets to Communicate Standards -- Types of Budgets -- Preparing the Operating Budget -- Preparing the Cash Flow Budget -- Procedure for Planning Cash Needs -- Using Budgetary Control -- Controlling Credit, Collections and Accounts Receivable -- Other Types of Budgetary Control -- Using Audits to Control the Budget -- Obtaining and Using Performance for Control Purposes -- Obtaining the Information -- Comparing Actual Performance with Performance Standards --
505 0 $aDetermining Causes of Poor Performance -- Evaluating the Finn's Financial Condition -- Some Important Ratios and Their Meanings -- Are Profits Satisfactory? -- Are Assets Productive? -- Can the Business Pay Its Debts? -- How Good Are the Business's Assets? -- Is Your Equity in the Business Satisfactory? -- Ratios Are Interrelated -- The U.S. Tax System -- Who Pays the Taxes? -- How Taxes Affect Small Businesses -- Get Professional Help! -- Types of Taxes -- Taxes Imposed on the Business -- Taxes and Fees Paid to Operate the Business -- Excise and Intangible Property Taxes -- State and Local Sales and Use Taxes -- Federal, State, and Local Income Taxes -- How the Form of a Business Affects Its Taxes -- Treatment of Federal Corporate Income Taxes -- Employment-Related Taxes -- Income Tax Withholding -- Social Security/Medicare Taxes -- Unemployment Compensation Insurance -- Workers' Compensation -- Personal Taxes Paid by Owners -- Taxes on Amounts Withdrawn from the Business --
505 0 $aTaxes on Amounts Received from Sale of the business -- Recordkeeping and Tax Reporting -- Maintaining Tax Records -- Reporting Your Taxes -- Credit Management -- Methods of Payment -- Setting Credit Policies -- Carrying Out Credit Policies -- Classifying Credit Risks -- Investigating Customers' Creditworthiness -- Establishing Collection Procedures -- Case 15.1 Theme Restaurants -- Case 15.2 How to Deal with Cash Flow Problems -- ch. 16 Using Computer Technology in Small Businesses -- Profile: The Rose bud Flowers and Gifts -- The Role of Information in Small Business -- Elements of a Management Information System (MIS) -- What Information Is Needed? -- Timing of Information Flow(s) -- Choosing an MIS -- The Role of Technology in Business -- The Laptop and Other Electronic Devices -- RFID and Inventory Control -- Strengths and Weaknesses of Computers for Small Firms -- The Internet -- Some Potential Problems with Computer Technology -- Computers Require Added Security --
505 0 $aAntivirus Programs -- Reluctance of Some Owners to Use Computer Technology -- Choosing Software, Hardware, and Employee Training -- Small Business and E-Commerce -- Internet Marketing -- Web Design -- The Seven Design Elements of the Customer Interface -- Text Marketing -- Facebook and Twitter -- QR Codes -- Case 16.1 Herman Valentine: Customizing Computers for Military Use -- Case 16.2 Switchpod.com -- ch. 17 Risk Management, Insurance, and Crime Prevention -- Profile: Dr. Jeffrey F. Van Petten: A Unique Entrepreneur -- Risk and Its Management -- Types of Risk -- Ways of Coping with Risk -- Insurance for your Business -- Using Insurance to Minimize Loss Due to Risk -- Types of Insurance Coverage -- Guides to Choosing an Insurer -- Crime Prevention to Protect People and Assets -- Armed Robbery -- Theft -- White-Collar Crime -- Document Security -- Safeguarding Employees with Preventive Measures -- Case 17.1 Beware of "Softlifting" -- Case 17.2 When Inventory and Sales Don't Balance --
505 0 $aWorkbook for Developing a Successful Business Plan.
520 $aTakes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. This book explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It explores arguments for and against owning a small business.
650 0 $aSmall business$xManagement.
650 0 $aSmall business$xManagement$vCase studies.
650 7 $aSmall business$xManagement.$2fast
655 7 $aCase studies.$2fast
700 1 $aMegginson, Leon C.
899 $a430_586760
988 $a20141104
049 $aHBSM
906 $0DLC