MARC Record from harvard_bibliographic_metadata

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008 140627s2014 enk b 001 0 eng
010 $a 2014023626
016 7 $a016774397$2Uk
020 $a9780749471668 (hardback)
020 $a0749471662 (hardback)
020 $z9780749471675 (ebk)
035 0 $aocn864096231
040 $aDLC$erda$beng$cDLC$dYDX$dBTCTA$dYDXCP$dUKMGB$dCDX$dCHVBK
042 $apcc
050 00 $aHD9999.L852$bM36 2014
082 00 $a658.8$223
084 $aBUS041000$aBUS043000$aBUS002000$aBUS063000$2bisacsh
245 04 $aThe management of luxury :$ba practitioner's handbook /$c[edited by] Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke.
264 1 $aLondon :$bKogan Page Limited,$c2014.
300 $axxxix, 448 pages ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists of 26 contributions from 51 international experts that discuss key strategies for premium brand success. Using unique research and case studies from a vast array of leading brands including Burberry, Grey Goose and Rolex, they examine how luxury is evolving and which fundamental aspects of the business need to be prioritized in a time of change and transition. The book provides a strategic approach to luxury management and focuses on four key areas: market, brand strategy, business strategy and responsibility. In addition, it analyzes the latest trends, such as the impact of social media and the role of emerging markets, and offers a multicultural perspective designed to create challenges to the traditional, established rules of an ever-evolving industry"--$cProvided by publisher.
520 $a"In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aLuxury goods industry$xManagement.
650 0 $aLuxuries$xMarketing.
650 0 $aAffluent consumers.
650 7 $aBUSINESS & ECONOMICS / Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Advertising & Promotion.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Strategic Planning.$2bisacsh
650 7 $aLuxusgut.$2gnd
650 7 $aMarketingstrategie.$2gnd
650 7 $aProduktpositionierung.$2gnd
700 1 $aBerghaus, Benjamin,$eeditor.
700 1 $aReinecke, Sven,$eeditor
700 1 $aMüller-Stewens, Günter,$eeditor.
899 $a430_586760
988 $a20141125
049 $aHBSM
906 $0DLC