MARC Record from harvard_bibliographic_metadata

LEADER: 03374cam a22003978i 4500
001 014246804-5
005 20141207224732.0
008 140505s2014 nyu 000 0 eng
010 $a 2014015229
020 $a9781137279613 (hardback)
020 $a1137279613 (hardback)
035 0 $aocn869437569
035 $a(PromptCat)40024307773
040 $aDLC$beng$erda$cDLC$dYDXCP$dBTCTA$dBDX$dOCLCO$dOCLCF$dCUY
042 $apcc
043 $aa-ii---
050 00 $aHB615$b.S417 2014
082 00 $a338/.040954$223
084 $aBUS069020$aPOL023000$2bisacsh
100 1 $aSengupta, Hindol.
245 10 $aRecasting India :$bhow entrepreneurship is revolutionizing the world's largest democracy /$cHindol Sengupta.
264 1 $aNew York City :$bPalgrave Macmillan,$c2014.
300 $a249 pages;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"Twenty years after India opened its economy, it faces severe economic problems, including staggering income inequality. A third of its citizens still lack adequate food, education, and basic medical services, while Mumbai businessman Mukesh Ambani lives in the most expensive home in the world, which cost over a billion dollars to build. Despite the fact that India now has a Mars mission, there are still more mobile phones than toilets in the country. In most places, such a disparity would have the locals pounding at the gates. So why no Arab Spring for India? Hindol Sengupta, senior editor of Fortune India, argues that the only thing holding it back is the explosion of local entrepreneurship across the country. While these operations are a far cry from the giant companies owned by India's ruling billionaires, they are drastically changing its politics, upending the old caste system, and creating a "middle India" full of unprecedented opportunity. Like Gazalla Amin whose flourishing horticulture business in the heart of Kashmir has given her the title 'lavender queen.' Or Sunil Zode, who stole the first shoes he ever wore and now drives a Mercedes, thanks to his thriving pesticide business. Sengupta shows that the true potential of India is even larger than the world perceives, since the economic miracle unfolding in its small towns and villages is not reflected in its stock markets. He reveals an India rarely seen by the larger world--the millions of ordinary, enterprising people who are redefining the world's largest democracy"--$cProvided by publisher.
520 $a"The senior editor for Fortune India explains how Marketing the world's largest democracy is at risk of falling apart and what's holding it together"--$cProvided by publisher.
505 0 $aThe business man called Tagore -- Business models in the world's most dangerous place -- The socialist moneylender -- Gujarat, riots and economics -- In the company of maids -- Models in villages -- The not untouchables -- The "pervert" pad maker -- Facebook for the poor and the village call center -- From dung to detergent -- Conclusion : was the Mahatma a socialist?
650 0 $aEntrepreneurship$zIndia.
650 0 $aSmall business$zIndia.
650 0 $aIndustries$xSocial aspects$zIndia.
651 0 $aIndia$xEconomic conditions$y21st century.
651 0 $aIndia$xSocial conditions$y21st century.
988 $a20141207
906 $0DLC