MARC record from Internet Archive

LEADER: 03789cam 2200481 a 4500
001 ocm26547685
003 OCoLC
005 20201110143730.0
008 920814s1993 nyua b 001 0 eng
010 $a 92032665
040 $aDLC$beng$cDLC$dUKM$dBTCTA$dLVB$dYDXCP$dBAKER$dLMR$dCNCGM$dOCLCO$dOCLCF$dOCLCQ$dI8M$dOCLCQ$dPAU$dCPO$dOCLCQ$dUWO
015 $aGB9361676$2bnb
020 $a0471571725$q(cloth ;$qacid-free paper)
020 $a9780471571728$q(cloth ;$qacid-free paper)
035 $a(OCoLC)26547685
050 00 $aHF5823$b.P596 1993
050 14 $aHG5283 .P596
082 00 $a659.1$220
100 1 $aPoppe, Fred C.
245 10 $a100 new greatest corporate ads /$cFred C. Poppe.
246 3 $aOne hundred new greatest corporate ads
260 $aNew York :$bWiley,$c©1993.
300 $axii, 211 pages :$billustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aSequel to: 100 greatest corporate and industrial ads.
500 $aIncludes index.
504 $aIncludes bibliographical references (page 208) and index.
520 1 $a"Corporate advertising does more than sell a company's products or stock - it builds brand awareness, improves company morale, impresses legislators, and can even influence the media. 100 New Greatest Corporate Ads reveals the secrets of today's masterpieces of corporate advertising, showing how a great corporate ad can achieve a variety of goals - and how corporate advertising can help you achieve yours." "Written by a top advertising insider - a member of the Advertising Hall of Fame and author of the classic predecessor to this work, The 100 Greatest Corporate and Industrial Ads - this book is a fascinating collection that not only shows you today's best corporate campaigns, but also tells you why they're great. You'll find reprints of winning print ads, photo boards of TV spots, and a corporate radio script - all selected for their pulling power, readership, sales, attitudinal change, and the praise they've received." "You'll see the work of companies as diverse as Aetna, Ford, General Electric, IBM, NCR, and Pepsi. Ad by ad, from strategy to execution, it lays out the marketing problem the company wanted to solve and then details why the solutions worked, the advertising people who created it, the specific results it achieved, and key facts about the company that paid for it." "100 New Greatest Corporate Ads opens with a complete introduction to corporate advertising, including a history of the industry and the author's insider's tips on what makes a great corporate ad. It also pinpoints a variety of strategies that have worked for an equally varied group of marketing objectives. All to help you focus on what your company can achieve using this potentially powerful tool." "An essential "how to" for anyone thinking about a career in advertising, publishing, graphic arts, or corporate marketing - or an invaluable reference for anyone already in business looking for inspiration - 100 New Greatest Corporate Ads is as illuminating as it is useful."--BOOK JACKET.
650 0 $aAdvertising, Industrial.
650 6 $aPublicité industrielle.
650 7 $aAdvertising, Industrial.$2fast$0(OCoLC)fst00797924
653 0 $aAdvertising
776 08 $iOnline version:$aPoppe, Fred C.$t100 new greatest corporate ads.$dNew York : Wiley, ©1993$w(OCoLC)695910289
938 $aBaker & Taylor$bBKTY$c44.95$d33.71$i0471571725$n0002190694$sactive
938 $aBaker and Taylor$bBTCP$n92032665$c$44.95
938 $aYBP Library Services$bYANK$n420309
029 1 $aAU@$b000009293553
029 1 $aNZ1$b3252615
029 1 $aYDXCP$b420309
994 $aZ0$bP4A
948 $hHELD BY P4A - 158 OTHER HOLDINGS