MARC record from Internet Archive

LEADER: 05435cam 2200433 a 4500
001 9922052500001661
005 20150423142109.0
008 060302s2007 maua 001 0 eng d
010 $a 2006923267
020 $a1598632264 (pbk.)
020 $a9781598632262 (pbk.)
024 3 $a9781598632262
029 1 $aYDXCP$b2442212
035 $a(CSdNU)u287953-01national_inst
035 $a(OCoLC)70931914
035 $a(OCoLC)70931914
035 $a(OCoLC)70931914
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049 $aCNUM
050 00 $aHF6146.T42$bR53 2007
082 00 $a659.14/3$222
100 1 $aRichter, Thomas.
245 14 $aThe 30-second storyteller :$bthe art and business of directing commercials /$cThomas Richter.
246 3 $aThirty-second storyteller : the art and business of directing commercials
260 $aBoston, MA :$bThomson Course Technology PTR,$cc2007.
300 $axiii, 304 p. :$bill. ;$c23 cm.
440 0 $aAspiring filmmaker's library
500 $aIncludes index.
505 0 $aChapter 1. The Commercial Director's World -- What Does a Commercial Director Do? -- How Is a Commercial Made? -- The Ad Agency's Role -- The Agency Staff -- Production and Post Production -- The Specializations -- Survival of the Specialized -- The Director's Relationship with a Production Company -- Chapter 2. Breaking into Commercials -- Creating a Spec Reel -- It's All About the Idea -- Brand Yourself -- Shoot the Same Commercial-Again and Again -- Stay Away from Variety -- Budget Concerns -- A Few No-Brainers -- Contacting Production Companies -- Into the Lion's Den -- Signing, and What to Look For -- I'm Signed-Now What Do I Do? -- Chapter 3. Getting the Job -- The Boards Come In-Now What? -- Your First Look at the Board -- Nuts-and-Bolts Stuff -- Pages Formatted Like a Movie Script -- An Agency Template with Two Columns -- Storyboards with Frames -- Animatic -- What Is Copy? -- Pack Shot -- Super -- Treatment -- The Conference Call -- Chapter 4. The Treatment -- The Appearance -- The Content -- Title Page -- Story -- Look -- Sound -- Casting -- Technical Considerations -- Locations -- Copyright -- Budget -- The Waiting Game -- Chapter 5. Director's Prep -- Shot List -- Beats -- Editing in Advance -- Shooting Board -- Chapter 6. Preproduction -- Casting -- Crew -- Producer -- Assistant Director -- Director of Photography -- Production Designer -- Location -- Stage -- Real Locations -- Production Design -- Wardrobe -- Car Prep -- Chapter 7. Preproduction Meeting -- Take Charge of the Presentation -- Tell the Story -- Step by Step -- Play the Game -- Tech Scout -- Schedule -- Chapter 8. Getting the Shot -- Concentrate on Your Objective -- Discover Your Approach -- Find the Moment -- The Meat -- The Intensity of the Performance -- Movement -- Transitions -- Variations -- Various Shot Sizes -- Go with the Flow -- The Voyeur Cam -- Beware o' the Elements -- Background Plates -- Moving Objects -- Different Exposures -- Logo Backgrounds -- Listen to the Experts -- The Atmosphere -- Chapter 9. Working with the Agency-Dealing with the Client -- Know Your Place -- Video Village -- Never Light According to the Monitor -- Less Is More -- Roll Tape, Hal -- The Attack of the Bad Idea -- Be Part of the Solution -- Extracurricular Activities -- Chapter 10. The Director's Cut -- The Lab -- Push Processing -- Pull Processing -- Skip Bleach/Bleach Bypass -- Dailies -- One-Light -- Safety One-Light -- Transfer All -- Let the Editor Have a Look -- It's Your Vision -- Enter: The Agency -- Chapter 11. Director's Prep -- Telecine -- Who Needs an Adjustment? -- Nitty-Gritty Telecine -- Digital Elements -- 3D Graphics -- 2D Graphics -- Online Edit -- Audio -- Location Sound -- Music Composing -- Sound Design -- Dialogue and Voiceover Recording and Re-Recording -- Audio Mix -- Chapter 12. The Next Step -- The View from Hollywood -- International Representation -- How to Make International Friends -- Cannes You Look at My Reel? -- Work the Web -- Canada -- United Kingdom -- Italy -- Spain -- Germany -- Scandinavia -- Eastern Europe -- Asia -- Middle East -- South and Central America -- Australia/New Zealand -- The Interviewees -- Joe Murray -- Tor Myhren -- Matt Tolmach -- Kelly Trudell -- John van Osdol -- Jim Zoolalian -- DGA -- AICP -- WheresSpot -- Shots Magazine -- Shoot Magazine -- 'boards Magazine -- Adweek -- Advertising Age -- Post Magazine -- Group 101Spots -- FastChannel -- AdCritic -- Source TV -- LA 411 and NY 411 -- Technology Glossary -- Avid -- Frozen Moment -- Green Screen -- Helium Balloons -- High Definition (HD) -- Motion Capture -- Motion Control -- Photosonics -- Previz -- R1 Rig -- Remote (Stabilized) Head -- Repeatable Heads -- Russian Arm -- Snorkel Lenses -- Swing and Tilt Lenses -- Techno Crane -- Wire Cam -- Commercial Director's Sample Contract.
650 0 $aTelevision advertising$xProduction and direction.
650 0 $aTelevision commercials
650 0 $aTelevision advertising directors.
938 $aBaker & Taylor$bBKTY$c34.99$d26.24$i1598632264$n0006707720$sactive
938 $aYBP Library Services$bYANK$n2442212
947 $fSOMC-BRC$hCIRCSTACKS$p$33.24$q1
949 $aHF 6146.T42 R53 2007$i31786102257257
994 $a92$bCNU
999 $aHF 6146 .T42 R53 2007$wLC$c1$i31786102257257$d7/11/2013$e6/10/2013 $lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u12/20/2006