It looks like you're offline.
Open Library logo
additional options menu

MARC record from Internet Archive

LEADER: 00737cam a2200205 4500
001 68015544
003 DLC
005 19851218000000.0
008 680301s1968 mau b 00010 eng
010 $a 68015544 //r85
050 0 $aHF5415.15$b.B6
082 $a658.5/7/0186
100 10 $aBorden, Neil H.$q(Neil Hopper),$d1931-
245 10 $aAcceptance of new food products by supermarkets$c[by] Neil H. Borden, Jr.
260 0 $aBoston,$bDivision of Research, Graduate School of Business Administration, Harvard University,$c1968.
300 $axi, 227 p.$c22 cm.
504 $aBibliographical footnotes.
650 0 $aNew products$xCase studies.
650 0 $aProduct management$xCase studies.
650 0 $aSupermarkets$zUnited States$xCase studies.