MARC record from Internet Archive

LEADER: 05936cam 2201069Ia 4500
001 ocn162105362
003 OCoLC
005 20180504091615.0
008 070801s2007 inua os 001 0 eng d
006 m o d
007 cr cnu---unuuu
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072 7 $aBUS$x083000$2bisacsh
072 7 $aBUS$x098000$2bisacsh
082 04 $a658.4/038$222
100 1 $aBurby, Jason.
245 10 $aActionable web analytics :$busing data to make smart business decisions /$cJason Burby, Shane Atchison.
260 $aIndianapolis, IN :$bWiley Pub.,$c℗♭2007.
300 $a1 online resource (xxix, 256 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aSybex serious skills
520 $aProvides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.
505 0 $apt. I. The changing landscape of marketing online -- Ch. 1. The big picture -- Ch. 2. Performance marketing -- pt. II. Shifting to a culture of analysis -- Ch. 3. What "culture of analysis" means -- Ch. 4. Avoiding stumbling points -- pt. III. Proven formula for success -- Ch. 5. Preparing to be data-driven -- Ch. 6. Defining site goals, KPIs, and key metrics -- Ch. 7. Monetizing site behaviors -- Ch. 8. Getting the right data -- Ch. 9. Analyzing site performance -- Ch. 10. Prioritizing -- Ch. 11. Moving from analysis to site optimization -- Ch. 12. Agencies -- Ch. 13. The creative brief -- Ch. 14. Staffing and tuning your Web team -- Ch. 15. Partners -- App. Web analytics "big three" definitions.
588 0 $aPrint version record.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
533 $aElectronic reproduction.$b[S.l.] :$cHathiTrust Digital Library,$d2010.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2010$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
650 0 $aWeb usage mining.
650 0 $aData mining.
650 0 $aInternet users$vStatistics$xData processing.
650 0 $aBusiness enterprises$xComputer networks.
650 0 $aElectronic commerce.
650 0 $aInternet marketing.
650 0 $aWeb sites$xDesign.
650 7 $aBUSINESS & ECONOMICS$xInformation Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xKnowledge Capital.$2bisacsh
650 7 $aWeb usage mining.$2blmlsh
650 7 $aData mining.$2blmlsh
650 7 $aInternet users$xStatistics$xData processing.$2blmlsh
650 7 $aBusiness enterprises$xComputer networks.$2blmlsh
650 7 $aElectronic commerce.$2blmlsh
650 7 $aInternet marketing.$2blmlsh
650 7 $aWeb sites$xDesign.$2blmlsh
650 7 $aBusiness enterprises$xComputer networks.$2fast$0(OCoLC)fst00842531
650 7 $aData mining.$2fast$0(OCoLC)fst00887946
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aInternet users.$2fast$0(OCoLC)fst00977300
650 7 $aWeb sites$xDesign.$2fast$0(OCoLC)fst01173252
650 7 $aWeb usage mining.$2fast$0(OCoLC)fst01173271
650 7 $aInternet searching.$2sears
655 4 $aElectronic books.
700 1 $aAtchison, Shane.
776 08 $iPrint version:$aBurby, Jason.$tActionable web analytics.$dIndianapolis, IN : Wiley Pub., ℗♭2007$z9780470124741$z0470124741$w(OCoLC)144221399
830 0 $aSerious skills.
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