MARC record from Internet Archive

LEADER: 04568cam 2200781Ka 4500
001 ocm43337140
003 OCoLC
005 20200520052052.0
008 000125s2000 gw a b 100 0 fre d
040 $aFAV$bfre$cFAV$dRRR$dNLC$dCUY$dOCL$dMUQ$dDEBSZ$dCHRRO$dOCLCF$dOCLCQ$dOCLCO$dAVA$dOCL$dOCLCO$dOCLCQ$dCHBCC$dOCLCQ$dLVB$dOCLCQ
015 $a000089834F$2can
015 $a99,N47,0138$2dnb
016 $a(AMICUS)000023300341
016 7 $a957723954$2DE-101
019 $a44153595
020 $a3598218117
020 $a9783598218118
035 $a(OCoLC)43337140$z(OCoLC)44153595
041 0 $afre$aeng
050 4 $aZ716.3$b.I34 1997
055 01 $aZ716.3
082 04 $a021.7
084 $a021$aBCUDbt$2clasbcud
084 $acci1icc$2lacc
111 2 $aIFLA General Conference$n(63rd :$d1997 :$cCopenhagen, Denmark)
245 10 $aAdapting marketing to libraries in a changing and world-wide environment =$bLe marketing des bibliothe ques a l'heure du changement et de la mondialisation : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 /$cSection on management and marketing = Section management et marketing ; ed. by Re jean Savard = e d. par Re jean Savard.
246 31 $aMarketing des bibliothe ques a l'heure du changement et de la mondialisation
260 $aMu nchen :$bK.G. Saur,$c2000.
300 $a89 pages :$billustrations ;$c22 cm
336 $atexte$btxt$2rdacontent/fre
337 $asans me diation$bn$2rdamedia/fre
338 $avolume$bnc$2rdacarrier/fre
490 1 $aIFLA publications,$x0344-6891 ;$v89
504 $aNotes bibliogr.
546 $aTextes en franc ʹais et en anglais.
505 0 $aMarketing library services : how it all began / Greta Renborg -- La perception du marketing chez les bibliothe caires / Re jean Savard -- How librarians apply marketing : as seen from the desk of the library manager / Sissel Nilsen -- Marketing and Swedish libraries : about the situation today and the importance of visible librarians / Christina Tovote -- Les re ticences des professionels de bibliothe que au marketing / Marielle de Miribel -- Lobby for libraries : putting marketing principles to work! / Virginia Walsh -- De l'adaptation du marketing dans les services et syste mes d'information en Afrique francophone / Yawo Assigbley -- Marketing or public relations : a strategic choice for Lithuanian libraries / Audrone Glosiene -- Marketing of libraries and information centers in China : a case study / Du Yuan King -- Marketing is an attitude of mind / Hilkka Orava.
650 0 $aLibraries$xMarketing$vCongresses.
650 0 $aInformation services$xMarketing$vCongresses.
650 0 $aLibraries$xPublic relations$vCongresses.
650 4 $abibliothe que$xmarketing$vcongre s.
650 4 $abibliothe que$xglobalisation (mondialisation)$vcongre s.
650 6 $aBibliothe ques$xMarketing$vCongre s.
650 6 $aBibliothe ques$xRelations publiques$vCongre s.
650 6 $aBibliothe ques$xAdministration$vCongre s.
650 7 $aInformation services$xMarketing.$2fast$0(OCoLC)fst00972723
650 7 $aLibraries$xMarketing.$2fast$0(OCoLC)fst00997415
650 7 $aLibraries$xPublic relations.$2fast$0(OCoLC)fst00997423
650 7 $aMarketing des bibliothe ques$vCongre s.$2ram
650 7 $abibliothe que$xmarketing$vcongre s.$2rero
650 7 $abibliothe que$xglobalisation (mondialisation)$vcongre s.$2rero
650 7 $abibliothe que.$2rerovoc
650 7 $aglobalisation (mondialisation)$2rerovoc
655 7 $aConference papers and proceedings.$2fast$0(OCoLC)fst01423772
655 7 $a[Congre s]$2rerovoc
655 7 $aActes de congre s.$2rvmgf
700 1 $aSavard, Re jean,$d1950-
710 2 $aInternational Federation of Library Associations and Institutions.$bSection on Management and Marketing.
776 08 $iOnline version:$aIFLA General Conference (63rd : 1997 : Copenhagen, Denmark).$tAdapting marketing to libraries in a changing and world-wide environment.$dMu nchen : K.G. Saur, 2000$w(OCoLC)606531080
830 0 $aIFLA publications ;$v89.$x0344-6891
856 41 $3Inhaltsverzeichnis$uhttp://media.obvsg.at/AC02662294-1002$v20090625000000
856 42 $3E quivalent anglais / English equivalent$uhttps://bac-lac.on.worldcat.org/oclc/54446557
029 1 $aCHRRO$bR263255460
029 1 $aDEBSZ$b082569487
029 1 $aNLC$b000023300341
029 1 $aNLC$b000089834E
029 1 $aZWZ$b049150944
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 88 OTHER HOLDINGS