| Record ID | ia:advancedbrandman0000temp |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advancedbrandman0000temp/advancedbrandman0000temp_marc.xml |
| Download MARC binary | https://www.archive.org/download/advancedbrandman0000temp/advancedbrandman0000temp_meta.mrc |
LEADER: 03807cam 2200541 a 4500
001 ocm48362256
003 OCoLC
005 20181227052202.0
008 020803s2002 si a 001 0 eng
010 $a 2002511187
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050 00 $aHD69.B7$bT448 2002
082 00 $a658.8/27$221
100 1 $aTemporal, Paul.
245 10 $aAdvanced brand management :$bfrom vision to valuation /$cPaul Temporal.
260 $aSingapore ;$aNew York :$bJohn Wiley & Sons,$c℗♭2002.
300 $axv, 296 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $tThe Changing Roles of Brand Management --$tBrand Vision, Strategy, and Consumer Insight --$tHallmark Inc.: The business of the Hallmark brand--a paradigm shift in thinking --$tUnilever Malaysia: Romancing the consumer --$tLand Rover: Turning rational attributes into an emotional brand personality --$tPhil Corporation's GoKhatak: Building a new brand --$tPositioning and Brand Management --$tLollipops: Growing a category by positioning generic products to different market segments --$tHaier: Positioning an Asian brand in a sophisticated Western market: Those who dare will win? --$tBrand Architecture --$tRaffles International: Master branding endorsement --$tSony and Ericsson: A winning partnership? --$tSundsvall: Hybrid branding--one drink too many! --$tMarriott International Inc.: Acquisitions and the problem of brand fit --$tCarrefour SA (France) versus Ahold NV (Holland): Mergers and acquisitions--global versus product naming --$tMoet Hennessy Louis Vuitton Group (LVMH): The house of luxury brands --$tThree Great Dilemmas: Brand Stretch, Brand Revitalization, and Brand Deletion --$tCaterpillar Inc.: An example of successful brand extension --$tWrigley: Gum does stretch! --$tTab Diet Soda: The customer lifeline --$tMazda: The revitalization of a brand --$tOldsmobile: The final parking lot --$tTotal Communications for Brand Management --$tJim Beam: Global repositioning and local adaptation expressed through market communications --$tHello Kitty: Damage limitation--quick response --$tMcDonald's: Damage limitation--slow response.
650 0 $aBrand name products$xManagement.
650 7 $aBrand name products$xManagement.$2fast$0(OCoLC)fst00837891
650 4 $aBrand name products$xManagement.
776 08 $iOnline version:$aTemporal, Paul.$tAdvanced brand management.$dSingapore ; New York : John Wiley & Sons, ℗♭2002$w(OCoLC)762963736
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/wiley023/2002511187.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/wiley044/2002511187.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley036/2002511187.html
880 $6658-00$aMK -- 1 เล่ม.
938 $aBaker & Taylor$bBKTY$c34.95$d26.21$i047147925X$n0003818900$sactive
938 $aBaker and Taylor$bBTCP$n2002511187
938 $aYBP Library Services$bYANK$n100280627
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029 1 $aUNITY$b089126068
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 229 OTHER HOLDINGS