| Record ID | ia:advancingsmallco0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advancingsmallco0000unse/advancingsmallco0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/advancingsmallco0000unse/advancingsmallco0000unse_meta.mrc |
LEADER: 01984cam 2200349Ia 4500
001 ocm47094967
003 OCoLC
005 20211021235434.0
008 010608s2001 dcua b 000 0 eng d
040 $aU@S$bspa$cU@S$dOCLCQ$dYDXCP$dOCLCF$dOCLCO$dOCLCQ
020 $a0899643558
020 $a9780899643557
035 $a(OCoLC)47094967
043 $an-us---
050 4 $aLB2328.3$b.A8 2001
082 04 $a378.793
245 00 $aAdvancing small colleges :$bstrategies for success in alumni relations, communications, fund raising, marketing, and enrollment management /$cWesley K. Willmer, editor.
260 $aWashington, DC :$bCASE Books,$c©2001.
300 $aix, 275 p. :$bil. ;$c26 cm
336 $atexto$btxt$2rdacontent/spa
337 $asin mediación$bn$2rdamedia/spa
338 $avolumen$bnc$2rdacarrier/spa
500 $a"Based on a comprehensive survey of members of the Council of Independent Colleges"--(Tapa).
504 $aIncluye referencias bibliográficas (p. 237-245) y apéndices.
505 0 $aForeword / Allen P. Splete -- Study overview / Wesley K. Willmer -- Leading and managing the process / Wesley K. Willmer -- The trustees' role in advancement: beyond the bottom line / Rebekah Burch Basinger -- Advancement roles of small-college presidents / Daniel A. Felicetti -- Raising funds for small colleges and universities / Dana L. Miller -- Integrated marketing: an evolving paradigm for college communications / Georgia I. Douglass -- The successful small alumni relations office / Richard E. Bee -- Effective enrollment management in the new century / Marjorie R. Johnson -- Survey trends: what they say about advancement today.
650 0 $aSmall colleges$zUnited States.
650 7 $aSmall colleges.$2fast$0(OCoLC)fst01121407
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
700 1 $aWillmer, Wesley Kenneth.
938 $aYBP Library Services$bYANK$n1806559
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 25 OTHER HOLDINGS