| Record ID | ia:advertisingconce0000barr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingconce0000barr/advertisingconce0000barr_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingconce0000barr/advertisingconce0000barr_meta.mrc |
LEADER: 01205pam a2200349 i 4500
001 017869112
003 Uk
005 20171016143927.0
008 160426s2016 enka b 001|0|eng|d
015 $aGBB675046$2bnb
016 7 $a017869112$2Uk
020 $a9780500518984 (hbk.) :$c£22.50
040 $aStDuBDS$beng$cStDuBDS$dUk$erda
042 $aukblcatcopy
082 04 $a659.1$223
100 1 $aBarry, Pete$q(Pete S.),$eauthor.
245 14 $aThe advertising concept book :$bthink now, design later : a complete guide to creative ideas, strategies and campaigns /$cPete Barry.
250 $aRevised and expanded third edition.
264 1 $aLondon :$bThames & Hudson,$c2016.
300 $a320 pages :$billustrations ;$c25 cm
336 $atext$2rdacontent
336 $astill image$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aPrevious edition: 2012.
504 $aIncludes bibliographical references and index.
500 $aFormerly CIP.$5Uk
650 0 $aAdvertising.
650 0 $aAdvertising campaigns.
650 0 $aAdvertising copy.
690 7 $aManagement and Business Studies$2blcoll
852 41 $aBritish Library$bHMNTS$jYKL.2017.a.13868