| Record ID | ia:advertisingconce0000felt |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingconce0000felt/advertisingconce0000felt_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingconce0000felt/advertisingconce0000felt_meta.mrc |
LEADER: 03241cam 22006374a 4500
001 ocm60826698
003 OCoLC
005 20200930221305.0
008 050630s2006 nyua b 001 0 eng
010 $a 2005051298
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042 $apcc
043 $an-us---
050 00 $aHF5823$b.F43 2006
080 $a743.8
082 00 $a659.1$222
084 $a05.31$2bcl
100 1 $aFelton, George,$d1947-
245 10 $aAdvertising :$bconcept and copy /$cGeorge Felton.
250 $a2nd ed.
260 $aNew York :$bW.W. Norton,$c©2006.
300 $a256 pages :$billustrations (some color) ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 245-248) and index.
505 0 $aCreating an advertising strategy -- Researching your client's product -- Understanding consumer behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief -- Headlines and visuals : thinking in words and pictures -- Body copy I : establishing voice -- Body copy II : writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a headline -- The power of fact -- Testimonials : the power of personality -- "Two-fers" : comparisons, before and after, and other dualities -- Reversal -- Metaphor -- Verbal metaphor -- Postmodern advertising -- Human truth -- Grace notes.
520 $a"How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. "Advertising: Concept and Copy" covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising."--Product description.
650 0 $aAdvertising.
650 6 $aPublicité
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aWertung$2gnd
650 17 $aReclame.$2gtt
650 17 $aAdvertenties.$2gtt
938 $aBaker & Taylor$bBKTY$c50.00$d37.50$i0393731596$n0006457810$sactive
938 $aBrodart$bBROD$n03497747$c$60.00
938 $aBaker and Taylor$bBTCP$n2005051298
938 $aIngram$bINGR$n9780393731590
938 $aYBP Library Services$bYANK$n2217912
029 1 $aAU@$b000027670184
029 1 $aAU@$b000043406824
029 1 $aAU@$b000046043770
029 1 $aDEBBG$bBV035698314
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029 1 $aNZ1$b1242007
029 1 $aNZ1$b9793902
029 1 $aUKMGB$b013282724
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 508 OTHER HOLDINGS