MARC record from Internet Archive

LEADER: 04801cam 2200769Ia 4500
001 ocn173503573
003 OCoLC
005 20191223002931.0
008 070929s2003 enka ob 001 0 eng d
006 m o d
007 cr cnu---unuuu
040 $aN$T$beng$epn$cN$T$dOCLCQ$dYDXCP$dOCLCQ$dMERUC$dOCLCQ$dOCLCF$dOCLCE$dOCLCO$dNLGGC$dEBLCP$dMHW$dDEBSZ$dOCLCQ
019 $a475964205$a606993701
020 $a9781845206208$q(electronic bk.)
020 $a1845206207$q(electronic bk.)
020 $z1859736734
020 $z9781859736739
020 $z1859736785$q(pbk.)
020 $z9781859736784$q(pbk.)
035 $a(OCoLC)173503573$z(OCoLC)475964205$z(OCoLC)606993701
042 $adlr
050 4 $aHF5823$b.A1685 2003eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1$222
084 $a85.40$2bcl
245 00 $aAdvertising cultures /$cedited by Timothy deWaal Malefyt and Brian Moeran.
250 $a1st ed.
260 $aOxford ;$aNew York :$bBERG,$c2003.
300 $a1 online resource (xiii, 220 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
505 0 $aForeword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba.
500 $aIncludes index.
588 0 $aPrint version record.
520 $aThrough its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audi.
504 $aIncludes bibliographical references and index.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
533 $aElectronic reproduction.$b[S.l.] :$cHathiTrust Digital Library,$d2010.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2010$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
650 0 $aAdvertising.
650 0 $aAdvertising agencies.
650 6 $aPublicite
650 6 $aAgences de publicite
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAdvertising agencies.$2fast$0(OCoLC)fst00797812
650 17 $aReclame-industrie.$2gtt
650 17 $aEtnografie.$2gtt
650 17 $aAntropologische aspecten.$2gtt
655 4 $aElectronic books.
700 1 $aMalefyt, Timothy Dwight deWaal.
700 1 $aMoeran, Brian,$d1944-
776 08 $iPrint version:$tAdvertising cultures.$b1st ed.$dOxford ; New York : BERG, 2003$z1859736734$z9781859736739$w(DLC) 2003004506$w(OCoLC)51799474
856 40 $3EBSCOhost$uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=204118
856 40 $3HathiTrust Digital Library, Limited view (search only)$uhttp://catalog.hathitrust.org/api/volumes/oclc/51799474.html
938 $aProQuest Ebook Central$bEBLB$nEBL243468
938 $aEBSCOhost$bEBSC$n204118
938 $aYBP Library Services$bYANK$n2631401
029 1 $aAU@$b000051564232
029 1 $aDEBBG$bBV043107368
029 1 $aDEBSZ$b396076513
029 1 $aDEBSZ$b422181838
029 1 $aGBVCP$b802348262
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 565 OTHER HOLDINGS