| Record ID | ia:advertisingcultu0000unse_y7i0 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingcultu0000unse_y7i0/advertisingcultu0000unse_y7i0_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingcultu0000unse_y7i0/advertisingcultu0000unse_y7i0_meta.mrc |
LEADER: 03988cam a2200817 a 4500
001 ocm33863491
003 OCoLC
005 20191109071717.9
008 951122s1996 ctua b 001 0 eng
010 $a 95026518
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019 $a36123595
020 $a0275953513$q(hardcover ;$qalk. paper)
020 $a9780275953515$q(hardcover ;$qalk. paper)
029 1 $aAU@$b000012072007
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035 $a(OCoLC)33863491$z(OCoLC)36123595
043 $an-us---
050 00 $aHF5813.U6$bA6177 1996
082 00 $a659.1/042/0973$220
084 $a05.31$2bcl
084 $aAP 14450$2rvk
049 $aMAIN
245 00 $aAdvertising and culture :$btheoretical perspectives /$cedited by Mary Cross.
260 $aWestport, Conn. :$bPraeger,$c1996.
300 $axiii, 136 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 125-130) and index.
505 0 $aReading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A. Chaisson.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aAdvertising$zUnited States.
650 0 $aPopular culture$zUnited States.
650 0 $aCommunication in marketing$zUnited States.
650 6 $aAgences de publicité$zÉtats-Unis.
650 6 $aCulture populaire$zÉtats-Unis.
650 6 $aCommunication en marketing$zÉtats-Unis.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aCommunication in marketing.$2fast$0(OCoLC)fst00870196
650 7 $aPopular culture.$2fast$0(OCoLC)fst01071344
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aReclame.$2gtt
650 17 $aPopulaire cultuur.$2gtt
650 7 $aWerbung$2gnd
651 7 $aUSA$2gnd
650 7 $aWerbewirkung$2gnd
650 7 $aMassenkultur$2gnd
650 7 $aPublicité$zÉtats-Unis.$2ram
650 7 $aCulture populaire$zÉtats-Unis.$2ram
650 7 $aCommunication en marketing$zÉtats-Unis.$2ram
651 7 $aUSA.$2swd
653 0 $aAdvertising$aSociology
653 0 $aUnited States
655 4 $aAufsatzsammlung.
700 1 $aCross, Mary,$d1934-
776 08 $iOnline version:$tAdvertising and culture.$dWestport, Conn. : Praeger, 1996$w(OCoLC)654320979
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007555986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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938 $aBaker and Taylor$bBTCP$n95026518
938 $aYBP Library Services$bYANK$n156371
994 $a92$bERR
976 $a31927000658515