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MARC record from Internet Archive

LEADER: 01112cam a2200313 i 4500
001 2013023260
003 DLC
005 20140207081704.0
008 130620s2015 maua b 001 0 eng
010 $a 2013023260
020 $a9780133506884
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5823$b.W455 2015
082 00 $a659.1$223
100 1 $aMoriarty, Sandra E.$q(Sandra Ernst)
245 10 $aAdvertising & IMC :$bprinciples & practice /$cSandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.
246 3 $aAdvertising and IMC
246 3 $aAdvertising & integrated marketing communication
250 $aTenth edition.
264 1 $aBoston :$bPearson,$c[2015]
300 $axxx, 639 pages :$billustrations (chiefly color) ;$c29 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 609-619) and index.
650 0 $aAdvertising.
700 1 $aMitchell, Nancy,$d1950-
700 1 $aWells, William,$d1926-