| Record ID | ia:advertisinginame0000ulan |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisinginame0000ulan/advertisinginame0000ulan_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisinginame0000ulan/advertisinginame0000ulan_meta.mrc |
LEADER: 00765cam a2200241 i 4500
001 15651
008 760618s1977 nyua b 00110 eng
010 $a 76022180 $o02331461
035 $9AAC-1158
040 $aDLC$cDLC$dXIM
020 $a0803803699.$a0803803710$bpbk.
043 $an-us---
049 $aXIMM
050 0 $aHF5813.U6$bU37 1977
082 $a659.1/0973
100 1 $aUlanoff, Stanley M.
245 10 $aAdvertising in America :$ban introduction to persuasive communication /$cStanley M. Ulanoff.
260 0 $aNew York :$bHastings House,$cc1977.
300 $axvi, 492 p. :$bill. ;$c24 cm.
490 0 $aCommunication arts books
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$zUnited States.
650 0 $aAdvertising.