| Record ID | ia:advertisingmana000aake |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingmana000aake/advertisingmana000aake_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingmana000aake/advertisingmana000aake_meta.mrc |
LEADER: 00724pam 2200241 a 4500
001 91024126
003 DLC
005 19920527125716.9
008 910617s1992 njua b 00110 eng
010 $a 91024126
020 $a0130141011
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.A13 1992
082 00 $a659.1$220
100 10 $aAaker, David A.
245 10 $aAdvertising management /$cDavid A. Aaker, Rajeev Batra, John G. Myers.
250 $a4th ed.
260 0 $aEnglewood Cliffs, N.J. :$bPrentice Hall,$cc1992.
300 $axiii, 593 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xManagement.
700 10 $aBatra, Rajeev.
700 10 $aMyers, John G.,$d1933-