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MARC record from Internet Archive

LEADER: 00606cam a2200205 i 4500
001 77001120
003 DLC
005 19840608000000.0
008 770203s1977 ilu b 00110 eng
010 $a 77001120 //r84
020 $a0882291793
050 0 $aHF5827$b.T64
082 $a659.1
100 10 $aTolley, B. Stuart.
245 10 $aAdvertising & marketing research :$ba new methodology /$cB. Stuart Tolley.
260 0 $aChicago :$bNelson-Hall,$cc1977.
300 $a312 p. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xResearch.
650 0 $aMarketing research.