| Record ID | ia:advertisingmedia0000kell_d4d2 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingmedia0000kell_d4d2/advertisingmedia0000kell_d4d2_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingmedia0000kell_d4d2/advertisingmedia0000kell_d4d2_meta.mrc |
LEADER: 00813cam a2200253 a 4500
001 2011012297
003 DLC
005 20130110083939.0
008 110324s2012 nyua 000 0 eng
010 $a 2011012297
020 $a9780765626387 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5826.5$b.K456 2012
082 00 $a659.13$222
100 1 $aKelley, Larry D.,$d1955-
245 10 $aAdvertising media workbook and sourcebook /$cLarry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
250 $a3rd ed.
260 $aArmonk, N.Y. :$bM.E. Sharpe,$cc2012.
300 $aix, 350 p. :$bill. ;$c28 cm.
650 0 $aAdvertising media planning.
650 0 $aAdvertising media planning$vProblems, exercises, etc.
700 1 $aJugenheimer, Donald W.
700 1 $aSheehan, Kim.