| Record ID | ia:advertisingmindo0000suth_d4u8 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingmindo0000suth_d4u8/advertisingmindo0000suth_d4u8_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingmindo0000suth_d4u8/advertisingmindo0000suth_d4u8_meta.mrc |
LEADER: 01072cam a2200277 a 4500
001 00340982
003 DLC
005 20070613080629.0
008 000809s2000 at a b 001 0 eng
010 $a 00340982
020 $a1865082317
040 $aDLC$cDLC$dDLC
050 00 $aHF5822$b.S84 2000
082 00 $a659.1/01/9$221
100 1 $aSutherland, Max
245 10 $aAdvertising and the mind of the consumer :$bwhat works, what doesn't, and why /$cMax Sutherland and Alice K. Sylvester.
250 $a2nd ed.
260 $aSt. Leonards, NSW :$bAllen & Unwin,$c2000.
300 $axv, 326 p. :$bill. ;$c23 cm.
500 $a"New revised international edition"--Cover.
504 $aIncludes bibliographical references (p. 304-315) and index.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aConsumer behavior.
700 1 $aSylvester, Alice K.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0727/00340982-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0727/00340982-b.html