| Record ID | ia:advertisingselfr0000bodd |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingselfr0000bodd/advertisingselfr0000bodd_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingselfr0000bodd/advertisingselfr0000bodd_meta.mrc |
LEADER: 03869cam 2200661 a 4500
001 ocm16717753
003 OCoLC
005 20200617053305.0
008 870818s1988 nyua b 001 0 eng
010 $a 87024939
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020 $a0899302955$q(lib. bdg. ;$qalk. paper)
020 $a9780899302959$q(lib. bdg. ;$qalk. paper)
024 8 $aZBWT00280161
035 $a(OCoLC)16717753$z(OCoLC)17837912$z(OCoLC)22954958$z(OCoLC)988404843
050 00 $aHF5834$b.B63 1988
055 0 $aHF5834$bB63 1988
082 00 $a659.1/1$219
084 $aQP 630$2rvk
100 1 $aBoddewyn, J. J.$q(Jean J.)
245 10 $aAdvertising self-regulation and outside participation :$ba multinational comparison /$cJ.J. Boddewyn.
260 $aNew York :$bQuorum Books,$c1988.
300 $axviii, 368 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 357-362) and index.
505 0 $apt. 1. General analysis: Advertising self-regulation : concept, rationale, forms and evolution. Outside participation in advertising self-regulation : a general analysis -- pt. 2. Country analyses: Belgium : Jury d'Éthique Publicitaire. Brazil : Conselho Nacional de Auto-Regulamentação Publicitaria (CONAR). Canada : The Canadian Advertising Foundation's Standards Division and Conseil National de la Publicité. Federal Republic of Germany : The Deutsche Werberat. France : Bureau de Vérification de la Publicité. Italy : Istituto dell'Autodisciplina Pubblicitaria. Japan : Japan Advertising Review Organization (JARO). The Netherlands : Reclame Code Commissie. The Philippines : Philippine Board of Advertising. Sweden : The Consumer-Ombudsman System and Advertising Self-Regulation. The United Kingdom : Advertising Standards Authority. The United States : The NAD/NARB System -- pt. 3. Comparative Analyses: Data fom a sixteen-country survey. Advertising self-regulation and outside participation : Comparative conclusions.
650 0 $aAdvertising$xSelf-regulation$vCase studies.
650 6 $aPublicité$xAutorégulation$xCas, Études de.
650 7 $aAdvertising$xSelf-regulation.$2fast$0(OCoLC)fst00797753
650 7 $aFreiwillige Selbstkontrolle$2gnd
650 7 $aInternationaler Vergleich$2gnd
650 7 $aWerbung$2gnd
650 7 $aPublicité$xCas, études de.$2ram
653 $aAdvertising$aSelf-regulation
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
655 7 $aCase studies.$2lcgft
776 08 $iOnline version:$aBoddewyn, J.J. (Jean J.).$tAdvertising self-regulation and outside participation.$dNew York : Quorum Books, 1988$w(OCoLC)647198306
856 41 $3Table of contents$uhttp://www.gbv.de/dms/bowker/toc/9780899302959.pdf
856 42 $3French equivalent / Équivalent français$uhttps://bac-lac.on.worldcat.org/oclc/423282216
938 $aBaker & Taylor$bBKTY$c119.95$d119.95$i0899302955$n0001405701$sactive
938 $aBrodart$bBROD$n39472124$c$119.95
938 $aBaker and Taylor$bBTCP$n87024939
938 $aYBP Library Services$bYANK$n1035599
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029 1 $aGBVCP$b022646353
029 1 $aNLC$b000007497756
029 1 $aNZ1$b3876993
029 1 $aYDXCP$b1035599
029 1 $aZWZ$b020431856
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 368 OTHER HOLDINGS