MARC record from Internet Archive

LEADER: 05012cam 2200877 a 4500
001 ocm46650034
003 OCoLC
005 20200520103838.0
008 020401s2001 enkac b 001 0 eng
010 $a 2001275311
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050 00 $aHF5823$b.B439 2001
050 14 $aNC997$b.B439 2001
055 3 $aHF5811$b.B47 2001
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100 1 $aBerger, Warren.
245 10 $aAdvertising today /$cWarren Berger.
260 $aLondon :$bPhaidon,$c2001.
300 $a512 pages :$billustrations (some color), portraits (some color) ;$c30 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 494-499) and index.
505 0 $aIntroduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
520 1 $a"More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences ranging from the political and social upheavals of the 1960s to the appropriation of cinematic production techniques and special effects in the 1980s, to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising - including Italy's Oliviero Toscani of the controversial Benetton campaigns, the award-winning Brazilian Nizan Guanaes, American comedian and American Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Bogle Hegarty, creator of world-famous Levi's ads. In analyzing specific advertisements and ad campaigns, the book acts simultaneously as a history of global pop culture and a record of the social, cultural, and geopolitical changes that affect the image-saturated environment around us. Included are more than 400 advertisements originally seen in a wide range of media - print, television, billboards, and the Internet - as well as the recent, so-called guerilla advertising, in which practically anything (pieces of fruit, sand dunes on a beach, stenciled sidewalks) can act as a surface for promoting a product."--Jacket.
650 0 $aAdvertising.
650 0 $aAdvertising$xHistory.
650 0 $aAdvertising$vPictorial works.
650 0 $aArt and industry.
650 6 $aPublicité
650 6 $aPublicité$xHistoire.
650 6 $aPublicité$vOuvrages illustrés.
650 6 $aArt et industrie.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aArt and industry.$2fast$0(OCoLC)fst00815398
650 7 $aBildband$2gnd
650 7 $aWerbung$2gnd
650 17 $aReclame.$2gtt
651 7 $aUSA.$2swd
655 7 $aIllustrated works.$2fast$0(OCoLC)fst01423873
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
655 7 $aPictorial works.$2fast$0(OCoLC)fst01423874
655 7 $aIllustrated works.$2lcgft
776 08 $iOnline version:$aBerger, Warren.$tAdvertising today.$dLondon : Phaidon, 2001$w(OCoLC)695911649
856 42 $uhttps://books.google.com/books?isbn=0714843873$zAdditional information at Google Books
938 $aBaker & Taylor$bBKTY$c75.00$d56.25$i071483923X$n0003675528$sactive
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948 $hNO HOLDINGS IN P4A - 438 OTHER HOLDINGS