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MARC record from Internet Archive

LEADER: 01086nam 2200289K 45q0
001 000142877
003 MCM
004 000142877
005 20010608081414.0
008 830330s1978 mauab b 000 0 eng d
035 $aMITb10142877
035 $a(OCoLC)09362411
035 $aGLIS00142877
040 $aMYG$cMYG
090 $aHD28$b.M414 no.974-, 78
099 $aHD28.M414 no.974- 78
100 1 $aLilien, Gary L.,$d1946-
245 10 $aADVISOR 1 :$ba descriptive model of advertising budgeting for industrial products /$cGary L. Lilien.
260 $aCambridge, Mass. :$bAlfred P. Sloan School of Management, Massachusetts Institute of Technology,$c1978.
300 $a52, 20 p. :$bill., map ;$c28 cm.
490 1 $aWP ; 974-78
504 $aBibliography: p. 52.
830 0 $aWorking paper (Sloan School of Management) ;$v974-78.
852 0 $aMCM$bDEW$cBASMT$hHD28.M414 no.974- 78$z$4Dewey Library$5Basement
852 0 $aMCM$bARC$cNOLN2$hHD28.M414 no.974- 78$z$4Institute Archives$5Noncirculating Collection 2
049 $aMYGD$c[745181]$aMYGV$c[745182]
910 $a745181gat830330