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MARC record from Internet Archive

LEADER: 00840cam a22002778a 4500
001 2007047145
003 DLC
005 20100216114933.0
008 071115s2008 ii 001 0 eng
010 $a 2007047145
020 $a9780761935957 (paper back)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.127$b.B35 2008
082 00 $a658.8001$222
100 1 $aBaisya, Rajat K.
245 10 $aAesthetics in marketing /$cRajat K. Baisya, G.Ganesh Das.
260 $aNew Delhi ;$aThousand Oaks, Calif. :$bResponse Books,$cc2008.
263 $a0712
300 $ap. cm.
500 $aIncludes index.
650 0 $aMarket segmentation.
650 0 $aConsumers' preferences.
650 0 $aNew products.
650 0 $aAesthetics.
700 1 $aDas, G. Ganesh.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip085/2007047145.html