MARC record from Internet Archive

LEADER: 03223cam 2200505 a 4500
001 ocn648386428
003 OCoLC
005 20190109214746.0
008 100708s2010 onc 000 0 eng
010 $a 2010533128
040 $aNLC$beng$cNLC$dYDXCP$dCDX$dUUS$dDLC$dVRC$dOCLCF$dSWW$dNLC$dOCLCO$dWYU
015 $a20109039440$2can
016 $a(AMICUS)000038072074
016 $a20109039440
020 $a9781552788912
020 $a1552788911
035 $a(OCoLC)648386428
050 4 $aHF5415.1255$b.G654 2010
055 0 $aHF5415.1255$bA87 2010
082 04 $a658.8001/9$222
084 $acci1icc$2lacc
100 1 $aGoldfarb, Martin.
245 10 $aAffinity :$bbeyond branding /$cMartin Goldfarb & Howard Aster.
260 $aToronto :$bMcArthur & Co.,$c2010.
300 $a300 p. ;$c21 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aThe big picture. Introduction ; In the beginning there is always a story ; The creative leap : come and take a leap with me! ; Values : the building blocks of the collective consensus ; From values to brands ; Beyond branding -- affinity -- Stories from the marketplace. Wonderbra -- The world of diamonds : a potlatch strategy ; The Ford truck story ; The Pinto story : knowing your weakness, telling the truth -- Touch zones : the sensuality of choice ; Ford : falling in love and out of love -- the story in four parts ; Ford and corporate culture ; Toyota : a consistent message that got through ; Fear : the gas story ; Livent : price points ; Guests not customers : The Four Seasons Hotel ; Pulse : the context of listening and observing ; It's [i.e. It is] ours : the Petro-Canada story ; The Toronto Star : the archaeology [i.e. archeology] of society -- looking for new sites ; Choice marketing : empowering the consumer in different cultures ; Price-point package marketing ; Consumer values : the need for newness -- a Ford success story ; Let us compare cultures : Ford vs. [i.e. versus] Toyota ; Trenitalia : an Italian story ; Turning the consumer "on" : the powers of suggestion -- three products, three stories ; Spectators vs. participants ; A culture in transition : the challenge of understanding ; Marketing hard liquor : two strategies ; Searching for the brand internally : the story of Scotiabank -- Extending the perspective. Introduction ; The unforgiving public : corporate responsibility ; Branding and affinity in politics : the just society ; Good times, bad times, new times? ; Some further extensions.
650 0 $aBranding (Marketing)
650 0 $aSocial marketing.
650 6 $aStrate gie de marque.
650 6 $aMarketing social.
650 6 $aProduits de marque$xMarketing.
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aSocial marketing.$2fast$0(OCoLC)fst01122635
700 1 $aAster, Howard.
938 $aYBP Library Services$bYANK$n3469038
938 $aCoutts Information Services$bCOUT$n14244427
029 1 $aNZ1$b13530279
029 1 $aHEBIS$b275360237
029 1 $aAU@$b000046409635
029 0 $aNLC$b000038072074
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 138 OTHER HOLDINGS