MARC record from Internet Archive

LEADER: 04670cam 22006494a 4500
001 ocm52312208
003 OCoLC
005 20191208192045.0
008 030520s2003 ilua b 001 0 eng
007 ta
010 $a 2003011500
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050 00 $aHF5415.32$b.W65 2003
082 00 $a658.8/348$221
082 04 $a658.8340844$221
100 1 $aWolfe, David B.
245 10 $aAgeless marketing :$bstrategies for reaching the hearts & minds of the new customer majority /$cDavid B. Wolfe, with Robert E. Snyder.
260 $aChicago, IL :$bDearborn Trade Pub.,$c℗♭2003.
300 $axxi, 359 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aAn Era of New Rules -- Why Marketing Stopped Working: Doing Less with More -- Statistics Don't Buy -- Second Half Customers Seen through a New Consciousness -- The Nature of Customers -- Nature vs. Nurture: A Marketer's Perspective -- The New S Word in Marketing -- The Biological Roots of Customers' Needs and Behavior -- Seasons of a Customer's Life -- Interlude -- The Psychology of Customer Behavior -- Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons -- Connecting With Reality -- Life Satisfaction: The Missing Focus in Marketing -- Family Connections and Complexities -- The Three Lifestyle Stages of Adult Life -- Preparing Landing Sites for Marketing Messages -- Symbols: When a Rose is Not a Rose -- Building Empathetic Bridges -- The Truly Ageless Market.
520 1 $a"In Ageless Marketing, authors David B. Wolfe and Robert E. Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority.
520 8 $aAs more companies seek sales from multiple age groups, "ageless marketing" becomes critical to financial performance Companies that master its subtleties have realized amazing profits. New Balance for example, saw an annual rate of 25 percent or more over the past five years with its ageless marketing themes, even when while the athletic shoe industry had shown no growth since 1997."
520 8 $a"Ageless Marketing introduces a new research approach in profiling this lucrative market. Companies that want to tap into this important segment will get insights into the characteristic values and motivations that trigger the New Customer Majority's spending choices Wolfe and Snyder describe the challenges in marketing to this group, the stages and differences in their life experiences, and the ways to make meaningful marketing overtures."
520 8 $a"Above all, readers will see how "empathetic connections" drive many buying decisions for this market, why traditional ploys simply will not work, and how to create marketing campaigns that yield continuing customer satisfaction and brand loyalty."--Jacket.
650 0 $aOlder consumers.
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aOlder consumers.$2fast$0(OCoLC)fst01199149
700 1 $aSnyder, Robert E.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip044/2003011500.html
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351105
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0708/2003011500-d.html
938 $aBaker & Taylor$bBKTY$c25.00$d18.75$i0793177553$n0004245050$sactive
938 $aBaker and Taylor$bBTCP$n2003011500
938 $aQuality Books, Inc.$bQUAL$na 03011500
938 $aYBP Library Services$bYANK$n1997847
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029 1 $aNLGGC$b249258617
029 1 $aNZ1$b7721039
029 1 $aUNITY$b096525231
029 1 $aYDXCP$b1997847
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 495 OTHER HOLDINGS