| Record ID | ia:amacompleteguide0000cook_u7f2 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/amacompleteguide0000cook_u7f2/amacompleteguide0000cook_u7f2_marc.xml |
| Download MARC binary | https://www.archive.org/download/amacompleteguide0000cook_u7f2/amacompleteguide0000cook_u7f2_meta.mrc |
LEADER: 02961cam 2200481 a 4500
001 ocm25964975
003 OCoLC
005 20211022201628.0
008 920514s1993 ilua b 001 0 eng
010 $a 92018353
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035 $a(OCoLC)25964975$z(OCoLC)30368949
043 $an-us---
050 00 $aHF5415.1$b.C595 1993
082 00 $a658.8$221
100 1 $aCook, Kenneth J.$q(Kenneth Joseph)
245 10 $aAMA complete guide to small business marketing /$cKenneth J. Cook.
260 $aLincolnwood, Ill. :$bAmerican Marketing Association :$bNTC Business Books,$c©1993.
300 $axiv, 162 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 112-113) and index.
505 0 $aSelecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans.
520 1 $a"The AMA Complete Guide to Small Business Marketing is an action-based handbook that provides you with the marketing know-how and the practical help you need to make your business grow." "This book follows four critical steps to creating a marketing program that is built around the needs and objectives of your company. From analyzing key markets to developing marketing and sales plans to penetrate them, it will help you identify new opportunities and steer your business towards greater success. At each stage, a series of "action points" offers expert guidance on implementing the marketing decisions you make." "Concise and easy to use, this book also features a number of time-saving questionnaires and worksheets. Complete them as you read and when you have finished the book you will have developed a comprehensive marketing plan, tailored for your business." "Developed by small business specialist Ken Cook with the American Marketing Association, this proven marketing program is an essential resource for all business owners, managers and entrepreneurs ready for growth."--Jacket.
650 0 $aSmall business marketing.
650 7 $aSmall business marketing.$2fast$0(OCoLC)fst01121328
740 0 $aSmall business marketing.
776 08 $iOnline version:$aCook, Kenneth J. (Kenneth Joseph)$tAMA complete guide to small business marketing.$dLincolnwood, Ill. : American Marketing Association : NTC Business Books, ©1993$w(OCoLC)899698949
938 $aBaker and Taylor$bBTCP$n92018353$c$29.95
938 $aYBP Library Services$bYANK$n835678
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948 $hHELD BY P4A - 575 OTHER HOLDINGS