MARC record from Internet Archive

LEADER: 01631cam a22003254a 4500
001 2006011675
003 DLC
005 20070124082654.0
008 060411s2006 ohu b 001 0 eng
010 $a 2006011675
020 $a0324313314 (acid-free paper)
020 $a9780324313314
035 $a(OCoLC)ocm67345908
040 $aDLC$cDLC$dBAKER$dC#P$dIXA$dYDXCP$dOCLCQ$dDLC
042 $apcc
050 00 $aHF5415.2$b.E35 2006
082 00 $a658.8/3$222
100 1 $aEdmunds, Holly.
245 14 $aThe AMA guide to the globe :$bmanaging the international marketing research process /$cHolly B. Edmunds.
246 3 $aAmerican Management Association guide to the globe
260 $aMason, Ohio :$bThomson Texere,$cc2006.
300 $a314 p. ;$c24 cm.
500 $a"American Marketing Association; Racom Communications."
504 $aIncludes bibliographical references and index.
505 0 $aWhen to knock on foreign doors : domestic versus global research--do you need it at all? -- Getting the process started -- Selecting vendors for international research -- The proposal process -- What type of research works where? -- Cultural issues -- Crossing language barriers -- On your mark-- get set -- Coordinating the international research project -- Unusual suspects : problems with your project -- Reporting: who, what, when, where, why, how -- Ethics in international research.
650 0 $aMarketing research.
650 0 $aResearch$xManagement.
710 2 $aAmerican Marketing Association.
710 2 $aRacom Communications.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0612/2006011675.html