MARC record from Internet Archive

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008 081017s2006 gw a ob 000 0 eng d
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082 04 $a658.8/302855754$222
084 $aF713. 52$2clc
100 1 $aPostoaca, Andrei.
245 14 $aThe anonymous elect :$bmarket research through online access panels /$cAndrei Postoaca.
260 $aBerlin :$bSpringer,$c2006.
300 $a1 online resource (x, 157 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 129-131).
505 0 $aPreliminaries; Table of Contents; Introduction; To Panel or Not to Panel; Bottling Communication; Launching the Bottle; Finding the Bottle; Conclusions; References; Appendices.
520 $aAsks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? And more.
588 0 $aPrint version record.
650 0 $aMarketing research$xComputer network resources.
650 0 $aMarket surveys$xComputer network resources.
650 0 $aOnline databases.
650 0 $aInternet.
650 6 $aMarketing$xRecherche$xInformation e lectronique.
650 6 $aMarketing$xRecherche$xRessources Internet.
650 6 $aBases de donne es en ligne.
650 7 $aBUSINESS & ECONOMICS$xMarketing$xResearch.$2bisacsh
650 07 $aMarket surveys$xComputer network resources.$2cct
650 07 $aOnline databases.$2cct
650 07 $aInternet.$2cct
650 07 $aMarketing research$xComputer network resources.$2cct
650 7 $aAffaires.$2eclas
650 7 $aScience e conomique.$2eclas
650 7 $aEconomie de l'entreprise.$2eclas
650 7 $aInternet.$2fast$0(OCoLC)fst00977184
650 7 $aMarketing research$xComputer network resources.$2fast$0(OCoLC)fst01010285
650 7 $aOnline databases.$2fast$0(OCoLC)fst01045950
653 00 $aeconomie
653 00 $aeconomics
653 00 $abedrijfswetenschap
653 00 $amanagement science
653 00 $acommunicatie
653 00 $acommunication
653 00 $amarketing
653 00 $asociologie
653 00 $asociology
653 00 $abedrijfsinformatiesystemen
653 00 $amanagement information systems
653 10 $aManagement studies, Business Administration, Organizational Science (General)
653 20 $aEconomics (General)
653 10 $aManagement, bedrijfskunde, organisatiekunde (algemeen)
653 20 $aEconomie (algemeen)
655 4 $aElectronic books.
773 0 $tSpringer e-books
776 08 $iPrint version:$aPostoaca, Andrei.$tAnonymous elect.$dBerlin : Springer, 2006$z354029029X$z9783540290292$w(OCoLC)63196995
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856 40 $3SpringerLink$uhttps://doi.org/10.1007/3-540-29030-3
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856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0663/2005936735-d.html
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