| Record ID | ia:appleconfidentia00linz |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/appleconfidentia00linz/appleconfidentia00linz_marc.xml |
| Download MARC binary | https://www.archive.org/download/appleconfidentia00linz/appleconfidentia00linz_meta.mrc |
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008 981020s1999 caua b 001 0 eng
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043 $an-us---
050 00 $aHD9696.2.U64$bA674 1999
082 00 $a338.7/6100465$221
100 1 $aLinzmayer, Owen W.
245 10 $aApple confidential :$bthe real story of Apple Computer, Inc. /$cOwen W. Linzmayer.
260 $aSan Francisco, Calif. :$bNo Starch Press,$c1999.
300 $a268 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 245-246) and index.
520 $aJournalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.--From publisher description.
505 00 $tThe Forgotten Founder$g1 --$tWhat Were They Thinking?$g9 --$tBroken Breakout Promises$g17 --$tThe Apple III Fiasco$g21 --$tCode Names Uncovered$g25 --$tMillionaire Mania$g37 --$tThe Strangest Bedfellow of All$g45 --$tFrom Xerox, With Love$g51 --$tThe Making of Macintosh$g63 --$tMacintosh Insiders$g81 --$tThe Greatest Commercial That Almost Never Aired$g87 --$tThe Mac Meets the Press$g93 --$tMac Models Timeline$g99 --$tWhy 1985 Wasn't Like 1984$g105 --$tBig Bad Blunders$g109 --$tThe Remarkable Rise and Fabulous Fall of John Sculley$g121 --$tWindows: What Went Wrong?$g133 --$tThe Fallen Apple$g143 --$tJobs After Apple: To NeXT and Beyond$g167 --$tThe Star Trek Saga$g179 --$tFrom Diesel to Doctor$g183 --$tThe Clone Quandary$g193 --$tTrademark Tiffs$g207 --$tThe Doctor's Strong Medicine$g215 --$tThe Copland Crisis$g225 --$tHappily Ever Apple?$g237.
610 20 $aApple Computer, Inc.$xHistory.
650 0 $aComputer industry$zUnited States$xHistory.
610 27 $aApple Computer Incorporated.$2swd
776 08 $iOnline version:$aLinzmayer, Owen W.$tApple confidential.$dSan Francisco, Calif. : No Starch Press, 1999$w(OCoLC)654686963
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