| Record ID | ia:applicationsinba00jrpe |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/applicationsinba00jrpe/applicationsinba00jrpe_marc.xml |
| Download MARC binary | https://www.archive.org/download/applicationsinba00jrpe/applicationsinba00jrpe_meta.mrc |
LEADER: 01792cam 2200397Ia 4500
001 ocm45768499
003 OCoLC
005 20160131214142.0
008 010123s2001 maua 000 0 eng d
040 $aIWO$beng$cIWO$dBAKER$dOCLCG$dYDXCP$dNRAMU$dIDA$dOCLCF$dOCLCQ$dOCLCO
020 $a0075610310
020 $a9780075610311
035 $a(OCoLC)45768499
050 4 $aHF5415.13$b.P47 2001
060 4 $aHF 5415.13$b.P47 2001
082 4 $a658.8005
100 1 $aPerreault, William D.
245 10 $aApplications in basic marketing :$bclippings from the popular business press /$cWilliam D. Perrault and E. Jerome McCarthy.
250 $a2000-2001 ed.
260 $aBoston, MA :$bIrwin McGraw-Hill,$c℗♭2001.
300 $aix, 246 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aMarketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
650 0 $aMarketing$xManagement.
650 2 $aMarketing$xmanagement.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
700 1 $aMcCarthy, E. Jerome$q(Edmund Jerome)
938 $aBaker & Taylor$bBKTY$c26.65$d26.65$i0075610310$n0003585276$sactive
938 $aYBP Library Services$bYANK$n1779179
029 1 $aAU@$b000022446367
029 1 $aAU@$b000024005681
029 1 $aNZ1$b6693329
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 38 OTHER HOLDINGS