MARC record from Internet Archive

LEADER: 05222cam 2200625Ki 4500
001 ocn945609825
003 OCoLC
005 20220115101056.0
008 160402s2015 enk ob 001 0 eng d
006 m o d
007 cr |n|||||||||
040 $aEBLCP$beng$epn$cEBLCP$dYDXCP$dOCLCQ$dMERUC$dOCLCQ$dN$T$dOCLCF$dOCLCQ$dOCLCO
019 $a934607475$a1015473464
020 $a1471835197
020 $a9781471835193$q(electronic bk.)
020 $z1471835693
020 $z9781471835698
035 $a(OCoLC)945609825$z(OCoLC)934607475$z(OCoLC)1015473464
050 4 $aHF1118
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x055000$2bisacsh
072 7 $aBUS$x059000$2bisacsh
082 04 $a650.076$223
100 1 $aMarcousé, Ian.
245 10 $aAQA A-level Business for A-Level /$cIan Marcousé, Andrew Hammond, Nigel Watson.
260 $aLondon :$bHodder Education Group,$c2015.
300 $a1 online resource (665 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
505 0 $aCover; Book title; Contents; Section 1 What is business?; 1 Understanding the nature and purpose of business; 2 Different business forms; 3 Issues in understanding forms of business; 4 External factors affecting business; Section 2 Managers, leadership and decision-making; 5 What managers do; 6 Managers, leadership and decision-making; 7 Decision-making: scientific and intuitive; 8 Decision trees; 9 Opportunity cost and trade-offs; 10 Understanding the role and importance of stakeholders; Section 3 Decision-making to improve marketing performance; 11 Marketing and decision-making.
505 8 $a12 Marketing and competitiveness13 Setting marketing objectives; 14 Understanding markets; 15 Market research; 16 Interpreting marketing data; 17 Price and income elasticity of demand; 18 Market data and analysis; 19 Segmentation, targeting and positioning; 20 Niche and mass marketing; 21 Marketing mix: the 7 Ps; 22 Product decisions: product life cycle and product portfolio; 23 Pricing decisions; 24 Place and promotion decisions; 25 Integrating the marketing mix; Section 4 Decision-making to improve operational performance; 26 Setting operational objectives.
505 8 $a27 Efficiency and labour productivity28 Lean production; 29 Capacity utilisation; 30 Technology and operational efficiency; 31 Analysing operational performance; 32 Improving quality; 33 Managing supply chains; 34 Managing inventory; 35 Decision-making to improve operational performance; Section 5 Decision-making to improve financial performance; 36 Financial objectives; 37 Calculating revenue, costs and profit; 38 Break-even analysis; 39 Cash flow management and forecasting; 40 Budgets and budgeting; 41 Profit and how to increase it; 42 Cash flow versus profit; 43 Sources of finance.
505 8 $a44 Decision-making to improve financial performanceSection 6 Decision-making to improve human resource performance; 45 Setting human resource (HR) objectives; 46 Motivation and engagement in theory; 47 Motivation and engagement in practice; 48 Improving organisational design; 49 Managing the human resource flow; 50 Improving employer-employee relations; 51 Analysing human resource performance; 52 Decision-making and improved human resource performance; Section 7 Analysing the strategic position of a business; 53 Influences on the mission of a business.
505 8 $a54 Corporate objectives, strategy and tactics55 The impact of strategic decision-making on functional decision-making; 56 The value of SWOT analysis; 57 Financial objectives and constraints; 58 Balance sheets and income statements; 59 Financial ratio analysis; 60 Value and limitations of financial ratios; 61 How to analyse data other than financial statements; 62 Assessing short- and long-term performance; 63 Different measures of assessing business performance; 64 Changes in the political and legal environment; 65 The impact of government policy.
500 $a66 The impact of changes in the economic environment.
650 0 $aBusiness$xExaminations$vStudy guides.
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xReference.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xSkills.$2bisacsh
650 7 $aBusiness$xExaminations.$2fast$0(OCoLC)fst00842327
655 4 $aElectronic books.
655 7 $aStudy guides.$2fast$0(OCoLC)fst01423888
700 1 $aWatson, Nigel.
700 1 $aHammond, Andrew.
776 08 $iPrint version:$aMarcouse, Ian.$tAQA Business for A Level (Marcousé).$dLondon : Hodder Education Group, ©2015$z9781471835698
856 40 $3EBSCOhost$uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1139835
856 40 $3ProQuest Ebook Central$uhttps://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=4397828
938 $aEBL - Ebook Library$bEBLB$nEBL4397828
938 $aEBSCOhost$bEBSC$n1139835
938 $aYBP Library Services$bYANK$n12798138
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 40 OTHER HOLDINGS