MARC record from Internet Archive

LEADER: 03895cam 2200577Ja 4500
001 ocm33245368
003 OCoLC
005 20210322083714.0
008 950922s1996 nyu b 001 0 eng
010 $a 95042080
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050 00 $aHD30.28$b.S316 1996
082 00 $a658.4/012$220
100 1 $aSchwartz, Peter,$d1946-
245 14 $aThe art of the long view :$bpaths to strategic insight for yourself and your company /$cPeter Schwartz.
250 $a1st Currency pbk. ed.
260 $aNew York :$bCurrency Doubleday,$c1996.
300 $axvi, 272 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 256-258) and index.
505 0 $aIntroduction to the paperback edition: The strategic conversation : broadening the long view -- The pathfinder's tale -- The Smith & Hawken story : the process of scenario-building -- The scenario-building animal -- Uncovering the decision -- Information-hunting and -gathering -- Creating scenario building blocks -- Anatomy of a new driving force : the global teenager -- Composing a plot -- The world in 2005 : three scenarios -- Rehearsing the future -- Epilogue : to my newborn son -- Afterword: The value of a strategic conversation -- User's guide : how to hold a strategic conversation -- Appendix: Steps to developing scenarios.
520 1 $a"What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles." "In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business." "Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG & E, and the International Stock Exchange."--Jacket.
650 0 $aStrategic planning.
650 0 $aBusiness forecasting.
650 0 $aOrganizational change$xManagement.
650 7 $aPolitique de l'entreprise.$2eclas
650 7 $aPrévisions.$2eclas
650 7 $aBusiness forecasting.$2fast$0(OCoLC)fst00842699
650 7 $aOrganizational change$xManagement.$2fast$0(OCoLC)fst01047838
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
650 4 $aPlanificación estratégica.
650 4 $aPronóstico de los negocios.
650 4 $aCambio organizacional$xAdministración.
776 08 $iOnline version:$aSchwartz, Peter, 1946-$tArt of the long view.$b1st Currency pbk. ed.$dNew York : Currency Doubleday ; 1996$w(OCoLC)647088906
938 $aBaker & Taylor$bBKTY$c17.95$d13.46$i0385267320$n0002762285$sactive
938 $aBaker and Taylor$bBTCP$n95042080
938 $aYBP Library Services$bYANK$n312859
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948 $hHELD BY P4A - 455 OTHER HOLDINGS