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LEADER: 04235cam 2200793 a 4500
001 ocm17264922
003 OCoLC
005 20200123064912.0
008 870902s1988 nyua b 001 0 eng
010 $a 87026938
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050 00 $aTR690.4$b.S63 1988
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084 $a21.42$2bcl
084 $aAP 95940$2rvk
096 $aq779.9 S677a
100 1 $aSobieszek, Robert A.,$d1943-
245 14 $aThe art of persuasion :$ba history of advertising photography /$cRobert A. Sobieszek.
260 $aNew York :$bH.N. Abrams,$c1988.
300 $a208 pages :$billustrations (some color) ;$c30 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"Published in conjunction with an exhibition organized by the International Museum of Photography at George Eastman House, and sponsored by Eastman Kodak Company, and American photographer."
504 $aIncludes bibliographical references (pages 200-205) and index.
505 0 $aBeginnings 1865-1921 -- Various modernisms 1922-36 -- Realism, fear, and color 1929-45 -- An American golden age 1945-65 -- Romance, coolness, and literacy 1966-86 -- Triumph of the image and new techniques 1980-87 -- Biographies of the artists -- Selected bibliography -- Index.
520 $aPublished in conjunction with a world-touring photographic exhibition, this handsome volume chronicles the evolution of advertising photography from straightforward 19th century product images, to present-day work by Bert Stern, Henry Wolf, Irving Penn and others who create an entire advertisement in a single sophisticated photograph. Print advertising can reflect social climate but is more often a trendsetter, we see here: Edward Steichen's elegantly profiled cigarette lighters, for example, or modernist patterns (Auguste Sander, Moholy-Nagy et al.) of the '20s and '30s, the more recently familiar Marlboro and Hathaway men along with Onofrio Paccione's thigh-bound necklace and Penn's lipstick ""palette.'' Sobieszek, curator of the exhibit, has had a difficult task, since much of the original material, not considered ``art,'' was lost or destroyed. Photography Book Club alternate. --$cPublisher's Weekly review, 4/25/1988
650 0 $aAdvertising photography$xHistory.
650 6 $aPhotographie publicitaire$xHistoire.
650 7 $aAdvertising$xPhotographers.$2fast$0(OCoLC)fst00797724
650 7 $aWerbefotografie$2gnd
650 17 $aReclamefotografie.$2gtt
650 07 $aWerbephotographie.$2swd
653 0 $aAdvertising photography$aHistory
653 0 $aPhotography, Advertising$aHistory
655 4 $aAusstellung$zRochester (NY)$y1987.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
710 2 $aEastman Kodak Company.
776 08 $iOnline version:$aSobieszek, Robert A., 1943-$tArt of persuasion.$dNew York : H.N. Abrams, 1988$w(OCoLC)571338907
938 $aBaker and Taylor$bBTCP$n87026938 //r92
938 $aYBP Library Services$bYANK$n708329
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948 $hNO HOLDINGS IN P4A - 866 OTHER HOLDINGS