MARC record from Internet Archive

LEADER: 04064cam 22007334a 4500
001 ocm54966378
003 OCoLC
005 20200625080935.0
008 040413s2004 nju b 001 0 eng
010 $a 2004008610
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050 00 $aHG4751$b.K68 2004
082 00 $a658.15/224$222
084 $aQP 752$2rvk
100 1 $aKotler, Philip.
245 10 $aAttracting investors :$ba marketing approach to finding funds for your business /$cPhilip Kotler, Hermawan Kartajaya, and S. David Young.
260 $aHoboken, N.J. :$bWiley,$c©2004.
300 $aix, 246 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aMarketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right!
520 1 $a"In Attracting Investors, marketing guru Philip Kotler teams up with Hermawan Kartajaya and S. David Young to offer a practical, marketing-based approach to raising capital. Packed with crucial insight for everyone from CEOs and entrepreneurs to finance students, the book shows readers how to apply the fundamental techniques of modern marketing to the vital task of raising capital. The authors demonstrate how companies can target prospective investors and how best to highlight the strengths of the business as an investment."--Jacket.
650 0 $aVenture capital.
650 0 $aSmall business$xFinance.
650 0 $aNew business enterprises$xFinance.
650 6 $aCapital à risques.
650 6 $aPetites et moyennes entreprises$xFinances.
650 6 $aNouvelles entreprises$xFinances.
650 7 $aNew business enterprises$xFinance.$2fast$0(OCoLC)fst01036838
650 7 $aSmall business$xFinance.$2fast$0(OCoLC)fst01121265
650 7 $aVenture capital.$2fast$0(OCoLC)fst01165298
650 7 $aFinanzierung$2gnd
650 7 $aKlein- und Mittelbetrieb$2gnd
650 7 $aRisikokapital$2gnd
700 1 $aKartajaya, Hermawan,$d1947-
700 1 $aYoung, S. David,$d1955-
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0417/2004008610.html
856 41 $zPublisher description$uhttp://catdir.loc.gov/catdir/description/wiley041/2004008610.html
856 41 $zTable of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0417/2004008610.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0616/2004008610-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley041/2004008610.html
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